Details
Event Type: Classroom
Places available: 10
Places remaining: 5
Trainer: Adrian Wheeler FPRCA
Event Overview
It is aimed at anyone who has to deal with Procurement at any stage of the marketing cycle and covers all facets of their involvement including examples of best and worse practice:
- Rosters
- Agency selection
- Pitch process
- Fee negotiations & Performance Related Pay
- Rate cards
- Performance reviews
- Evaluation
- Best & worst practice - by clients & agencies
- Procurement ‘toolkit' including e-auctions
- Golden Rules and Hints & Tips
- Q&A
Winning with Procurement will impart a real understanding as to what makes Procurement people ‘tick', and how best to work with them - particularly for new business purposes, and how to ensure that great PR receives the respect and remuneration that it deserves.