PRCA Wales Group event: Creativity 3.0: Why you need to do it differently

Event Overview

Creativity is one of the crucial skills to achieve media cut-through and inspiring work. Yet, a revolution is underway that’s changing the face of how you deliver creativity in public relations and communications.

Technology is changing communications and creativity and you need to be at the forefront.

In this dynamic, insightful, and inspiring session ‘Creativity 3.0’ provides you with a passport to a new land of thinking and doing.

What you’ll learn

- How to use and manage the creative dimension in public relations practice

- How to facilitate creative mindfulness in you and others

- How to transform your creative thinking

- The tools and tips to develop your own creative and strategic thinking

- The ability to better problem solve communications challenges

Who should attend

- The session is suitable for all practitioners who want to improve their creative thinking

Speaker

Andy Green is author of ‘Creativity in Public Relations’ the first public relations text dealing with the subject of ‘creativity’ (First published 1999, four editions, translated into eight languages) and has trained more than 7,000 public relations professionals in creative thinking skills, from Austria to Zimbabwe.

He is an awards judge on more PR industry awards than anyone else in the UK, which enables him to review the very best of current PR practice.

His current portfolio career spans academic teaching at Cardiff University for the Masters degree in International Public Relations and Global Communications Management, as well as still working as a practitioner where he is an associate director with 4 PR agencies cross the UK.

He founded a social enterprise to address the issues of building the capacity of communities to be more creative and address the crisis in society of declining social capital.

In 2013 he was voted the UK’s ‘Outstanding PR Professional of the Year’.

In a BBC interview he describes his most creative act as being father to two grown-up daughters he’s very proud of.

Attendance at this event is worth 15 PRCA CPD points