Details
Summary:
Each month, PRCA members share the experiences and insights they have gained through their work, and present award winning campaigns.
Event Type: Member Event
Address: 8th Floor, Holborn Gate, 26 Southampton Buildings, London, WC2A 1AN
Event Overview
Digital Science strives to support the scientific and academic communities it serves but also wanted to highlight its deep data expertise to decision-makers in higher education and government.
The major political event of 2016, the EU Referendum, was fast approaching and Atomic developed an approach that would drive Digital Science into the debate and connect with its target community using its wealth of research funding data. We focused on creating a headline statistic to act as the focal point of the campaign, spark debate and make Digital Science memorable: In the event of Brexit, the UK risks losing £1 billion a year in research funding from the EU.
The award winning campaign made BrexitScience a mainstream media story with Tweets from the likes of Professor Brian Cox. While there was dramatic increases to DigiScience’s website (450%) and a 63% surge in subscribers to Digital Science’s ongoing report series.
This event is worth 15 points in the PRCA CPD scheme.
