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Cultural Relevance


Date

01 Jun 2017

Time

17:30

Location

London

Details

Summary:

The days of interruptive marketing are coming to an end, as consumers build up more and more power to choose for themselves what they watch, read and experience. Innovation is essential.

Event Type: Industry Event

Address: Sea Containers, 18 Upper Ground,, London, SE1 9RQ

Event Overview

For brands to matter today they need to be Culturally Relevant, take action and do things that people value. By being attuned to their core audience, brands can weave themselves into the fabric of conversations and their stories and content take on the value of social currency that people choose to consumer and share.

Ogilvy are delighted to invite you to our event on the 1st of June to explore what being Culturally Relevant means for brands today, how brands are innovating to be in step with their audiences and the changing face of influencer marketing, beyond celebrity.

Please join us for an insightful, thought provoking evening.

To register click here.