PRCA Research Group event: The Essential Guide to PR Research Excellence

Event Overview

This is a free training scheme offered to all PRCA members. The scheme will provide an in-depth introduction to research with a specific focus on its use in the communications mix.

Aims

• Recommend how best practice research not only secures client reputation but also increases the quality and traction of creative.
• Inform how best practice research will strive in the current communications climate
• Educate stakeholders to make more informed purchasing decisions
• Explain how to conduct research that stands up to journalist scrutiny and stir their curiosity
• Highlight uses of research outside of pure headline generation

The sessions are the latest in a series of PRCA initiatives developed in partnership with specialist research consultancy Vitreous World to provide members with advice for insight and data services whilst highlighting the importance of quality measures related to its use in the media.

Speakers

Tim Baker CMRS: Tim has considerable experience on the client as well as supplier side of the industry. His understanding of how data and insight can be optimised to ensure delivery both looks and feels good with the end product ready for your rapid use.

Matt Reynolds MMRS: Matt, the creator of Vitreous World, is also the Chairman of the PRCA Research Best Practice Committee. A champion of best practice and client service excellence, his background spans 15 years working in Public Relations, Marketing and Market Research.

Robert Agnew MMRS: Rob is a bright and enthusiastic researcher whose attention to detail is only matched by his focus on achieving new levels of customer service.

This is a free event. To sign up, please click here or call 020-3764-2638.

This event is worth 15 points in the PRCA CPD scheme.