Details
Summary:
This live crisis simulation course gives attendees practical experience of managing communications through a data breach crisis that’s breaking on social and digital media. Using interactive simulation technology from Polpeo, attendees will practice managing a crisis and communicating in real-time with members of the public, media, and stakeholders (who are simulated by role-players within the Polpeo platform).
Most agency PR professionals have never been in-house and there can often be a barrier between truly understanding what success looks like for clients and how they can really add value in their client relationships.
Event Type: Classroom
Address: PRCA, London, SE10BE
Places available: 10
Places remaining: 10
Trainer: Kate Hartley MPRCA
Event Overview
How attendees will benefit
Attendees will be able to:
• Experience managing a crisis as it breaks over social and digital media, using an interactive crisis simulation platform (Polpeo)
• Learn through simulation how best to communicate with members of the public, journalists and stakeholders through a crisis
• Practice creating messages and statements, and adapting them to different media environments
• Work together in groups to discuss best strategies for coping with a crisis
Who should attend
This course is aimed at all communications professionals who want to learn more about communicating during a crisis. It is suitable for roles from Account Executive to Account Director.
Attendees should bring a fully charged laptop or tablet with them, with the ability to connect to venue WiFi.
What attendees will learn:
• How to deal with a developing crisis across different channels
• How to manage and communicate with different audiences during a crisis
• How to test the effectiveness of different responses
• How to adapt messages and tone of voice to different channels
• How to avoid inflaming a situation
• Ways in which to integrate social media into your crisis plans
Materials
Attendees will use Polpeo, a crisis simulation platform, during the exercise. They will receive a factsheet containing advice and guidance on crisis communication at the end of the course.