PRCA Travel & Tourism Group event: Sources of Trust in Travel - Proving the value of travel PR

Event Overview

Travellers’ research and booking behaviour has been vastly disrupted by the internet with review and price comparison sites, alternative booking providers, and social media platforms, commanding huge audiences. Meanwhile, once-mighty news outlets are fighting hard to retain their readerships. What does this shift mean for the continued value and relevance of public relations, its future role and its credibility with customers, clients, and senior management?

Our high-powered panel includes Julian Walker, Head of External Market Communications and PR, Carlson Wagonlit Travel; Rachel O’Reilly, Head of UK Communications, Kuoni; and Matthew de Graft-Hayford, Head of Performance Marketing, Travelsupermarket.com.

Why attend?

• Get the helicopter view from industry leaders who see the changing interplay of PR with other marketing disciplines
• Hear where travel PR continues to play a unique and critical role
• Debate the evolving skillset of tomorrow’s travel PR professional
• Learn how top communicators win the trust and respect of senior executives

Who should attend?

• Travel PR professionals of any level looking for insights and arguments they can put to use in their jobs and career planning

This event is worth 15 CPD points

Contact: Tara Munis, Event Executive, PRCA tara.munis@prca.org.uk