Details
Summary:
Each month, PRCA members share the experiences and insights they have gained through their work, and present award winning campaigns.
Event Type: Member Event
Address: Mischief, 60 Great Portland Street, London, W1W 7RT
Event Overview
Shed of the Year - Cuprinol’s Shed of the Year competition is now famous as an annual celebration of the amazing ways Brits add a ‘fifth room’ to their garden. But in its ninth year, there was a risk that media and consumer appetite would wane. New ways were needed to use the sponsorship property to support Cuprinol’s objective of elevating the task of decorating your shed from mundane to aspirational.
This masterclass will show how the industry can push the boundaries of what PR can achieve (earning - not buying - a TV series for a client based on the interest consumer PR had built up) and how putting broadcast at the heart of an integrated campaign can deliver significant brand and business impact.
For more information please contact Tara Munis, Events Executive, PRCA, tara.munis@prca.org.uk
This event is worth 15 CPD points