PRCA Research Group's Fourth event: The New Normal

Event Overview

The PRCA Research Best Practice Committee in association with AMEC Measurement Month invites you to join them for their fourth meeting.

The Research Group aims to provide PRCA members with access to tailored and relevant advice on best case research practices.

In this session we will be focusing on Measurement. Looking at how a multiplicity of research and measurement methods can be your guide in today’s disruptive communications world.

In the new reality of niche, disruptive, and always-on communications, finding salient and actionable insights to power campaigns and guide strategy can, at times, seem exclusive. Too often we rely on a single data or information source, antiquated methods, or worse, 'gut feel'. To answer this challenge, as well as the complex and nuanced questions our clients are asking of us, today's communications professional needs to make use of a multi-disciplined approach to research, measurement, and analysis. 

We invite you to come and hear from young leaders in communications research and evaluation. They will be exploring how today's  practitioners are putting traditional and digital research techniques and evaluation techniques into practice for their clients. 

Speakers:

Erin Salisbury MPRCA, Senior Project Manager, Digital Research & Analytics

Robert Agnew MPRCA, Associate Director, Vitreous World

Other speakers to be confirmed…

Please arrive at 17:30 for a 18:00 start. Networking and drinks will continue after the presentations for those who wish to stay.

This event is worth 15 points in the PRCA CPD scheme.

Contact: Tara Munis, Events Executive, PRCA tara.munis@prca.org.uk