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Account Management


22 Mar 2017


10:00:00 AM





In house or agency, one of the most important requirements of any PR professional is the ability to manage client accounts effectively. Managing and exceeding expectations; dealing with different types of personality; time management and persuading and negotiating people are all standard requirements to the PR/client relationship.

This one day workshop – packed with cases studies and exercises designed to coach best practice in account management techniques – ensures the following.

Event Type: Classroom

Address: Citypress, Manchester, M3 3WF

Trainer: Steve Dunne MPRCA

Image of trainer

Event Overview

How Delegates benefit

  • A greater confidence in deploying strategies and tactics on successful account management
  • Understanding the language of account management – both verbal and physical – and deploying it effectively
  • Identifying different client types and altering behaviour to ensure good relations
  • How to keep campaigns on track
  • Delivering good news and bad news
  • Developing a client strategy to grow the account

What Delegates Learn

  • The duties of account management – what should be included and what shouldn’t!
  • The Client/Consultancy Life Cycle and how to manage the various stages
  • Handling difficult clients
  • Identifying common reasons for strain between an agency and client
  • Common problems and how to avoid them. Tactics to avoid the common issues. Listening and questioning skills
  • Managing time on accounts
  • Writing winning account management reports     
  • Presenting ideas
  • Negotiation

All attendees will receive full course notes