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Influencer relations


Date

22 Mar 2017

Time

04:00:00 PM

Location

Online

Details

Summary:

Increase the effectiveness of your influencer outreach by coming along to our Influencer Relations Best Practice webinar.

Event Type: Webinar

Address: Online, Online, SE1 0BE

Trainer: Chris Lee MPRCA

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Event Overview

Understand how journalists, bloggers and vloggers work, how to evaluate genuine influence, and maintain media databases. You’ll learn what influencers really want, how to build long-term relationships with them, and how coverage can benefit search rankings.
 
For too long, journalists and bloggers have complained of untargeted approaches and spammed press releases, but by applying some best practice you can stand out in their inbox as a reliable consultant who they will listen to.
 
Course Overview
 The course covers:
·         What makes a great story?
·         What content do influencers want?
·         How do journalists and bloggers work?
·         How to identify influencers
·         How to qualify influencers and maintain a contacts database
·         Building diverse and authoritative inbound links
·         Influencer outreach best practice
·         Rules on disclosure
 
Who should attend?

  • PR account managers and executives
  • In-house PR professionals