Details
Summary:
This one-day seminar sets out to help B2B PR practitioners polish their skills in researching, writing and placing media materials: releases, briefings and position-papers, case-studies, opinion pieces and news features. The accent is on practical work with individual and team writing exercises.
Event Type: Classroom
Places available: 10
Places remaining: 3
Trainer: Adrian Wheeler FPRCA
Event Overview
The seminar covers:
- B2B clients: finding the hooks and news-pegs
- B2B media: what they want, how they operate
- Media selection, media relationships
- B2B story structure and format
- B2B story content and style
- Headlines
- Self-editing
- Making the most of a weak story
- Online interaction
- Practical exercise: news
- Practical exercise: case-studies
- Practical exercise: op-eds
- Practical exercise: features
- Practical exercise: placing stories
The seminar includes tutorial, examples, discussion-sessions and workshops. Participants receive a copy of the course materials, checklists and a set of media writing guidelines.