ADVICE ON HIRING
A PR AGENCY

Finding the right Public Relations agency can be a stressful, time-consuming and costly process.

That is why the PRCA run a free service that will match your needs with the capabilities of agencies that have the internationally adopted Communications Management Standard and are tied into the PRCA's Codes of Conduct and Professional Charter.

So how does the service work…
  • Contact the PRCA – we run a free and impartial business service matching briefs to agencies, saving you time, money and hassle.
  • Standards – only PRCA members that have signed up to our Codes of Conduct and have been accredited will make it on the list.
  • Understanding – we take the time to fully understand your brief, so that all of the agencies shortlisted ‘best fit’ your requirements.
  • Search – the search will be conducted by region, sector, size of agency and any other additional requirements. The list will be narrowed to 6-8 agencies that fit the brief and then they will be given a week to put their credentials together and send them across to you.
  • Confidential – there is an option for this to remain confidential, this means that the shortlisted agencies will not know the company details only the sector.
  • Next steps – once you have had a look through the credentials, it is up to you to decide what route you would like to take. Most client’s shortlist to 3 or 4 agencies and then they invite them to a formal pitch. Then after that, hopefully you have found your perfect match! You are under no obligations to use one of the agencies that have been suggested.
If you would like the PRCA to search for your perfect match, please submit the Online Briefing Form

“This was our first time using the PRCA’s matching service and the PRCA was a reassuring help to us in finding good quality agencies.”

Izzie Peskett, Regional Marketing Manager
- South, Intu Properties

"The PRCA's confidential agency selection service is completely free to clients, and provides very speedy long lists with the issue of conflicting accounts, regionality and specialism already considered. This is a major boon given the generally tight time lines marketing work to."

Rosie Doggett, Procurement Consultant
- RAD Consulting

"The service is run by the PRCA, and the fact their member agencies are CMS compliant is reassuring as it indicates they are financially stable, professional businesses that I would be happy to recommend to my clients"

Rosie Doggett, Procurement Consultant
- RAD Consulting

"We found the PRCA’s ‘Find an agency’ extremely helpful, not only did it save an hour of time in finding the right agency, it is also a free service. We are very pleased with our new extended team, they are a good match!"

Mike Nolan, CEO
- Product of the Year

"It was important that we followed industry standards when conducting our agency review and the PRCA's matching service fulfilled that for us".

Kate Oyler - Manager
- Brand Communications, Vauxhall

"It was very reassuring to know I was dealing with good quality agencies, compliant with industry Codes of Conduct and CMS accredited."

Kate Oyler - Manager
- Brand Communications, Vauxhall

"The PRCA helped to identify the right PR consultancies and freelancers so we were able to consider both options to support our in-house team. They saved me a lot of time and it was a really efficient service."

Nik Pearson - Manager
- Press Relations, Toyota GB

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Fee Income
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  • This field should only be completed by the individual with responsibility for your company's PRCA membership.
  • NB - Once you check the box to the left of this field and click update this figure is fixed for the entire year.
  • Fee income is defined as fees or income arising from time spent on carrying out public relations consultancy work plus any mark up and any handling charges or profits made on disbursement or expenses.
  • This figure
    1. will be used to calculate your membership subscription fee for 2009
    2. will be published on the PRCA website and in the yearbook.
  • This figure must include the fees from any subsidiary companies but not associated companies (see below).
  • If you are bound by Sarbanes-Oxley please select that accordingly, we will contact you individually about your fee income.
Holders of public office
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  • Please list any employees who hold any public office including members of House of Parliament, members of local authorities or of any statutory organisations or bodies who are full- or part part-time directors, partners, staff, special advisers or consultants retained by the consultancy
Subsidiary companies
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  • These companies are entitled to the same benefits as other PRCA members, they must abide by the PRCA Professional Charter and Codes of Conduct and their fee income must be included in the fee income field above.
Associated companies
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  • These companies are not included in your membership and as such do not benefit from PRCA member benefits. These companies are not covered by the PRCA professional charter.
Current clients
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The clients listed in this section are those which retain a consultancy on a continuing basis to deal with their public relations either in a specialised area or as a whole. One asterisk (*) against a client's name indicates that the consultancy has been retained by that client for three years; two asterisks (**) indicate that it has been retained for at least five years. Clients served on an ad-hoc basis are listed separately.

Adhoc clients
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Clients for whom you have undertaken work in the last twelve months on a project rather than a retained basis

Conflict of interest clients
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NB This will not appear as a separate list in the yearbook.