The PR Agency of the Future

The PR Agency of the Future initiative is being led from within the PR Council, with the aim of providing valuable insights into how agencies can and should innovate, restructure and change to face the new world of communications and marketing.

As part of this initiative, the PRCA has launched this resource – a library of videos revealing the secrets of innovation from consultancies that have put change at the heart of their businesses. The videos cover PR agencies which have broken the mould in the way that they are structured – showcasing what the innovation is; how it works; what the reasoning was behind it; and how successful it has been.

The aim is for these case studies to provide inspiration and spark ideas for agencies across the UK.

Highlights
An overview of five agencies that have changed the way that they work: GolinOctopus Group, Threepipe, Nelson Bostock and Battenhall



Golin
Matt Neale MPRCA, President, explains how the agency changed all of its roles – reducing over  1,000 generalist roles to around 20 specialist roles.



Octopus Group
Sandy Purewal MPRCA, CEO, talks through the process of turning Octopus Group into a ‘Brand to Sales’ agency.



Threepipe
Jim Hawker MPRCA, Co-founder, and Laura Coleman MPRCA, Associate Director, explain the process of merging with digital specialist company Blowfish.



Nelson Bostock
Lee Nugent MPRCA, CEO, and Chris Buckley MPRCA, TMW Head of Digital Engagement, talk through the process of fully integrating with digital firm Things with Wings.

Battenhall
Drew Benvie, Founder, and Sam Phillips, Client Services Director, explain how they created Battenhall as a ‘communications agency for the social media economy’.

This forms an integral part of the PR Agency of the Future workstream which is being led from within the PRCA’s PR Council by Danny Whatmough, Head of Digital, Consumer UK & EMEA, Weber Shandwick. The videos have been produced by Markettiers4dc.

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