Head of Marketing

The YouGov Omnibus

YouGov’s online methodology enables its omnibus services to run daily and provide clients with cost-effective results, offering more responses than competitors as well as the fastest turnaround times.

YouGov runs omnibus services worldwide, allowing clients to target one particular region, achieve a global snapshot or compare results across multiple countries. As well as nationally representative  services (GB, UK, Scotland, Wales and Northern Ireland), YouGov also offers specialist consumer omnibus services, ranging from city samples, such as London or Paris, to demographic and interest-based samples, such as: Parents, Children, Shoppers, MPs, Sports Fans and Employees. Clients can also reach business decision makers with YouGov’s B2B omnibus offering. Although omnibus services are typically quantitative, YouGov also offers OmniPlus, which allows clients to ask more complex open-ended questions with qualitative analysis of the responses.

YouGov Consulting and Syndicated Products

YouGov’s consulting offer aims to add further understanding and perspective to the data supplied to its clients, offering resultant strategic advice. The consulting business is structured into teams of sector specialists: FMCG and retail, financial services, technology and telecoms, media, politics and the public sector, all of which are supported by a dedicated qualitative team. YouGov combines research expertise and in-depth sector knowledge to help clients identify, analyse and understand their markets, offering actionable insight that adds competitive business advantage.

YouGov’s syndicated research portfolio includes: SMIX, which tracks consumer experience of smartphones and mobile internet; the IFA Omnibus, which provides regular access to a panel of Independent Financial Advisors; Social Media Tracker, which explores the ways in which people engage with social media; Smart TV, which tracks consumer attitudes of the convergence of internet and TV; and Platinum, the wealth tracker which reaches respondents with at least £100,000 in investable assets.

YouGov BrandIndex – The index by which all brands are measured daily

YouGov’s brand tracker offers clients daily, online reporting; measuring public perception of more than 850 consumer brands, across 35 sectors, on 7 key metrics: General Impression, Buzz, Quality, Value, Corporate Reputation, Customer Satisfaction and Recommendation.

In any given sector, things occur every day: a new product is launched; an advertising campaign begins; a PR disaster occurs. Brand owners want to know exactly what the public are thinking about their own as well as their competitors’ brands; by subscribing to BrandIndex, they get immediate access to real-time data on all brands, across all sectors.

YouGov SoMA

A revolutionary new social media analysis tool which allows you to measure what your target audience is hearing about your brand. By overlaying demographic data with comments heard on private Twitter and Facebook newsfeeds, SoMA provides meaningful depth to your social media data. With YouGov SoMA you can track your exposure to the audience you have defined. This means you’re no longer making decisions in the dark. With real-time, accurate measure of the reach of your campaign/ or a crisis, you can adapt it live and get the results you need fast.



Contact: Nathalie Turpin
Telephone: 020 7012 6000     
Email: nathalie.turpin@yougov.com
Web: www.yougov.co.uk

Think before you print! Save energy and paper! Do you really need to print this page?
Fee Income
Drag here
  • This field should only be completed by the individual with responsibility for your company's PRCA membership.
  • NB - Once you check the box to the left of this field and click update this figure is fixed for the entire year.
  • Fee income is defined as fees or income arising from time spent on carrying out public relations consultancy work plus any mark up and any handling charges or profits made on disbursement or expenses.
  • This figure
    1. will be used to calculate your membership subscription fee for 2009
    2. will be published on the PRCA website and in the yearbook.
  • This figure must include the fees from any subsidiary companies but not associated companies (see below).
  • If you are bound by Sarbanes-Oxley please select that accordingly, we will contact you individually about your fee income.
Holders of public office
Drag here
  • Please list any employees who hold any public office including members of House of Parliament, members of local authorities or of any statutory organisations or bodies who are full- or part part-time directors, partners, staff, special advisers or consultants retained by the consultancy
Subsidiary companies
Drag here
  • These companies are entitled to the same benefits as other PRCA members, they must abide by the PRCA Professional Charter and Codes of Conduct and their fee income must be included in the fee income field above.
Associated companies
Drag here
  • These companies are not included in your membership and as such do not benefit from PRCA member benefits. These companies are not covered by the PRCA professional charter.
Current clients
Drag here

The clients listed in this section are those which retain a consultancy on a continuing basis to deal with their public relations either in a specialised area or as a whole. One asterisk (*) against a client's name indicates that the consultancy has been retained by that client for three years; two asterisks (**) indicate that it has been retained for at least five years. Clients served on an ad-hoc basis are listed separately.

Adhoc clients
Drag here

Clients for whom you have undertaken work in the last twelve months on a project rather than a retained basis

Conflict of interest clients
Drag here

NB This will not appear as a separate list in the yearbook.