Head of Marketing

The YouGov Omnibus

YouGov’s online methodology enables its omnibus services to run daily and provide clients with cost-effective results, offering more responses than competitors as well as the fastest turnaround times.

YouGov runs omnibus services worldwide, allowing clients to target one particular region, achieve a global snapshot or compare results across multiple countries. As well as nationally representative  services (GB, UK, Scotland, Wales and Northern Ireland), YouGov also offers specialist consumer omnibus services, ranging from city samples, such as London or Paris, to demographic and interest-based samples, such as: Parents, Children, Shoppers, MPs, Sports Fans and Employees. Clients can also reach business decision makers with YouGov’s B2B omnibus offering. Although omnibus services are typically quantitative, YouGov also offers OmniPlus, which allows clients to ask more complex open-ended questions with qualitative analysis of the responses.

YouGov Consulting and Syndicated Products

YouGov’s consulting offer aims to add further understanding and perspective to the data supplied to its clients, offering resultant strategic advice. The consulting business is structured into teams of sector specialists: FMCG and retail, financial services, technology and telecoms, media, politics and the public sector, all of which are supported by a dedicated qualitative team. YouGov combines research expertise and in-depth sector knowledge to help clients identify, analyse and understand their markets, offering actionable insight that adds competitive business advantage.

YouGov’s syndicated research portfolio includes: SMIX, which tracks consumer experience of smartphones and mobile internet; the IFA Omnibus, which provides regular access to a panel of Independent Financial Advisors; Social Media Tracker, which explores the ways in which people engage with social media; Smart TV, which tracks consumer attitudes of the convergence of internet and TV; and Platinum, the wealth tracker which reaches respondents with at least £100,000 in investable assets.

YouGov BrandIndex – The index by which all brands are measured daily

YouGov’s brand tracker offers clients daily, online reporting; measuring public perception of more than 850 consumer brands, across 35 sectors, on 7 key metrics: General Impression, Buzz, Quality, Value, Corporate Reputation, Customer Satisfaction and Recommendation.

In any given sector, things occur every day: a new product is launched; an advertising campaign begins; a PR disaster occurs. Brand owners want to know exactly what the public are thinking about their own as well as their competitors’ brands; by subscribing to BrandIndex, they get immediate access to real-time data on all brands, across all sectors.

YouGov SoMA

A revolutionary new social media analysis tool which allows you to measure what your target audience is hearing about your brand. By overlaying demographic data with comments heard on private Twitter and Facebook newsfeeds, SoMA provides meaningful depth to your social media data. With YouGov SoMA you can track your exposure to the audience you have defined. This means you’re no longer making decisions in the dark. With real-time, accurate measure of the reach of your campaign/ or a crisis, you can adapt it live and get the results you need fast.

 

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Contact: Nathalie Turpin
Telephone: 020 7012 6000     
Email: nathalie.turpin@yougov.com
Web: www.yougov.co.uk

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