Industry Events

The PRCA is delighted to endorse the following industry events, awards, conferences and workshops

This spring PRCA Partner, Lewis Silkin, is running a number of breakfast updates and half-day workshops. This programme is aimed mainly at HR managers and those with equivalent experience of dealing with workplace employment issues - but we'd be delighted to welcome you whatever your background or grounding in employment law. CPD points are available on all our updates and workshops.

The 2014 Series

Click on the event title for more information
 
For more information you can email Ellie Gerszt

 




From Measurement to Management

Improve your measurement vision

 
How can communication measurement improve the bottom line?

Join out expert panel as they discuss the role of measurement in communications and how we move beyond ROI proof to use insight and analysis to improve future campaign planning and executive.

Panellists include:

David Keene, Head of Google Enterprise Marketing, Google
Matt Cartmell, Director of Communications, PRCA (moderator)
Marcus Gault, Managing Director, Insight, Precise
Giles Peddy, Group Managing Director UK, LEWIS PR

Event Details

Wednesday 17th September 2014

18:00 - 18:30 | Arrival and drinks
18:30 - 19:30 | Panel discussion and Q&A
19:30 | Networking

Attendees should walk away with a greater understanding of:
  • How to measure outcomes instead of inputs and outputs
  • The importance of measuring content effectiveness vs. channel metrics
  • How insight can improve communications success and future campaigns
To book your place, please click here



 

Crisis Communications Conference 2014

The Event:

Join Westminster Briefing's Crisis Communications Conference for the second year on Wednesday 17th September. Hear from and engage with world renowned experts and return to your workplace with new strategies and tools for successfully managing a crisis.

Title: Crisis Communications 2014: Developing and Delivering an Effective Response
Date & Venue: 17th September- Central London (Venue TBC)
Time: 10am - 4pm - including Networking Lunch
Special Rate for PRCA Members and Recipients of this email: Places from £295 to £325 + VAT
How to Register: Complete and return our discount booking form

Confirmed Speakers:

  • James Sorene, Head of Communications for the Deputy Prime Minister
  • Daniel Valentine, Communications Director, The Oxford Union
  • Simon MacDowall, former Chief of Press and Information at NATO; former Director of Communications at the Ministry of Defence
  • Francis Thomas, Head of Communication, London Midland
  • Gavin Megaw, Director, Hanover Communications
  • Katy Howell,  CEO, Immediate Future
  • Paul Richards (Chair), former Special Adviser and author of Be Your Own Spin Doctor

The Issues:

Being able to deal with unstable situations as events unfold and knowing how to use social media in the 24 hour digital news environment are essential to crisis communications. Through case studies and examples of effective practice, this conference will equip you with a better understanding of:

  • The golden rules of crisis communications
  • Working with the National and International Media
  • Giving clear and consistent messages
  • Containing and controlling crises
  • How crises spread internationally
  • Building and maintaining a good reputation
  • How to use social media platforms effectively
  • How to communicate and maintain good relationships with the press

Who Should Attend:

Delegates will be drawn from across: PR and Communications; Corporate Affairs; Press and Media Relations; External Affairs; Public Affairs; HR; Stakeholder Engagement/Management; Central and Local Government, NHS Communications Teams, Emergency Services Communications, and other public and private sector stakeholders.

Sponsorship and Exhibition Opportunities

This Westminster Briefing offers your organisation a platform to profile its services to your target audience and key decision makers. There are a number of packages available, from aligning your organisation alongside the conference as a sponsor to exhibiting at the event. Please contact adam.alcock@westminster-briefing.com for details or download a booking form.




A content marketing approach produces 3x more leads than paid search (kapost/Eloqua)

Creating Content That Demands To Be Shared - A Seminar

How do you ensure your content stands out from the crowd? How can you use the crowd to drive your content and brand up the search results page? What is the secret to sustained content success? Why and how are your customers sharing?

Join PRCA member Remarkable Content as it hosts a seminar designed to answer these questions. Learn how to benefit from content driven communications strategies, and hear from our keynote speaker, Twitter obsessive, comedian and actor, David Schneider.

Date: 30 September 2014
Place: IAB, 14 Macklin Street, WC2B 5NF
Time: 4pm to 6pm, presentation and panel-led debate, followed by evening drinks and networking reception
RSVP: Catherine via social@remarkablecontent.co.uk / @remcontent / 01962 893 893
www.remarkablecontent.co.uk

Website conversion rates are nearly 6x higher for content marketing adopters than non-adopters (Aberdeen Group)
 

Which compelling, creative content and innovative engagement techniques are the likes of Tesco, Monarch Airlines, Universal Music, British Heart Foundation, Asda, Fujitsu, Shell, Channel 4, Microsoft and Prudential using to build the ultimate social media experience within PR and communications?

Find out and join 41 brand speakers at the 5th annual Social Media Results for PR & Comms Conference - Engage & Deliver in London on 26th November 2014. Back by popular demand, this years' event returns to a brand new venue with new case studies, new features and an exciting, interactive conference programme, so book your place with confidence... 5 years and over 1000 delegates can't be wrong! Download the conference brochure here.

The Social Media Results for PR & Comms Conference
- Engage & Deliver
Influential Engagement & Innovative Content to Drive Social Media Results & Value for PR & Comms
A One-Day, Industry-Led Conference & Networking Event, 26th November 2014, London
www.prsocialmediaconference.com

PLUS! 2 Separately-Bookable, Post-Conference, Half-Day Workshops:
AM) Measuring the Unmeasurable PM) Twitter & Facebook: Content, Content, Content

Book before 18th September and save between £100 - £368. Limited places available at this reduced rate!

40+ brands, 1 day: Influence audiences, engage with users & demonstrate ROI to secure social media buy-in & budget:
Tesco PLC - Universal Music TV - Asda (Walmart UK) - Monarch Airlines - TSB - Boots UK - Royal Mail - Telefonica UK - The LateRooms Group - Fujitsu - Museum of London - Time Out - Channel 4 - Twitter UK - Coral - Prudential (UK) - Save The Children - Lenovo - British Heart Foundation - Global Radio - Jaguar Land Rover - Microsoft - UKTV - ITV plc - Google+ - The Times & Sunday Times - Comedy Central - Shell - Philips - Guide Dogs - Virgin Limited Edition - blinkbox - Met Office - Haven Holidays - London Evening Standard - Amnesty International - The Independent and i paper - Whittard of Chelsea - BBC News Channel

Engage with audiences on social media to enhance brand reputation & influence audiences on every channel, everywhere:
  1. Compelling, Creative Content: Innovate engagement techniques which cut through the noise
  2. Measuring ROI: Evaluate and debate new and current measurement strategies to boost ROI and demonstrate value
  3. Influencing Audiences on Every Channel, Everywhere: Integrated, connected and consistent campaigns which enhance brand reputation
  4. Grabbing Audience Attention on Facebook, Twitter & Emerging Platforms: What's coming next and how can PR and comms get the best coverage?
  5. Influencer & Journalist Insider Knowledge: The inside track on what stands out and gets your story noticed
  6. Sustainable, Reliable Customer Service: Social media which demonstrates value and safeguards the brand
  7. Winning Over Cynical Stakeholders: Justifying and securing investment for social media activities
  8. Future-Proofing Your Business & Staying Ahead: Harnessing changing trends, tools and technologies
For more information, please email info@prsocialmediaconference.com or call the team on +44 (0)20 3479 2299.
 
 
 
 
 
 
 
   


 
   

 
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