Industry Events

The PRCA is delighted to endorse the following industry events, awards, conferences and workshops

This spring PRCA Partner, Lewis Silkin, is running a number of breakfast updates and half-day workshops. This programme is aimed mainly at HR managers and those with equivalent experience of dealing with workplace employment issues - but we'd be delighted to welcome you whatever your background or grounding in employment law. CPD points are available on all our updates and workshops.

The 2014 Series

Click on the event title for more information
 
For more information you can email Ellie Gerszt

 
 





A content marketing approach produces 3x more leads than paid search (kapost/Eloqua)

Creating Content That Demands To Be Shared - A Seminar

How do you ensure your content stands out from the crowd? How can you use the crowd to drive your content and brand up the search results page? What is the secret to sustained content success? Why and how are your customers sharing?

Join PRCA member Remarkable Content as it hosts a seminar designed to answer these questions. Learn how to benefit from content driven communications strategies, and hear from our keynote speaker, Twitter obsessive, comedian and actor, David Schneider.

Date: 30 September 2014
Place: IAB, 14 Macklin Street, WC2B 5NF
Time: 4pm to 6pm, presentation and panel-led debate, followed by evening drinks and networking reception
RSVP: Catherine via social@remarkablecontent.co.uk / @remcontent / 01962 893 893
www.remarkablecontent.co.uk

Website conversion rates are nearly 6x higher for content marketing adopters than non-adopters (Aberdeen Group)
 



The Big Idea Event: Trending Stories

Here's a great date for your diary - 7th October 2014. It's Brands2Life's latest 'Big Idea' Event: Trending Stories - How to Create Shareable PR content.

For this latest free in event in our Big Idea series, we've linked up with Britain's top rising stars of real-time marketing through the media. Straddling the editorial and social media divide these award-winning professionals create stories that trend on social and traditional media at the same time.

The speakers will share inspiring examples to help you spark new ideas and give you practical tips to make your PR content more shareable. The line-up includes:
  • Malcolm Coles, Managing Editor of the Mirror Online. Malcolm launched the fast-growing, critically acclaimed launched UsvsThem and Ampp3d sites for Trinity Mirror.
  • Jonathan O'Brien is Brand Republic's Digital Rising Star 2014 and works on BBC2's social media strategy. Previously, he consistently turned Waterstone's twitter feed into front page national news.
  • David Levin is Britain's first professional tweeter. Following a career in showbiz journalism, he now runs the Apprentice's feed among others for BBC1.
Sharing real world examples of best - and worst - practice in real time marketing through the media, the speakers will reveal key do's and don'ts as well as top tips to help PRs make their stories spread further.

Date: Tuesday 7th October 2014

Time: Guests welcome for breakfast from 8.30am for 9.00am start. Event will conclude by 10.30am.

To reserve a place please email RSVP@brands2life.com

NB: We are sorry but this event is for in-house communicators only
 




Which compelling, creative content and innovative engagement techniques are the likes of Tesco, Monarch Airlines, Universal Music, British Heart Foundation, Asda, Fujitsu, Shell, Channel 4, Microsoft and Prudential using to build the ultimate social media experience within PR and communications?

Find out and join 41 brand speakers at the 5th annual Social Media Results for PR & Comms Conference - Engage & Deliver in London on 26th November 2014. Back by popular demand, this years' event returns to a brand new venue with new case studies, new features and an exciting, interactive conference programme, so book your place with confidence... 5 years and over 1000 delegates can't be wrong! Download the conference brochure here.

The Social Media Results for PR & Comms Conference
- Engage & Deliver
Influential Engagement & Innovative Content to Drive Social Media Results & Value for PR & Comms
A One-Day, Industry-Led Conference & Networking Event, 26th November 2014, London
www.prsocialmediaconference.com

PLUS! 2 Separately-Bookable, Post-Conference, Half-Day Workshops:
AM) Measuring the Unmeasurable PM) Twitter & Facebook: Content, Content, Content

Book before 18th September and save between £100 - £368. Limited places available at this reduced rate!

40+ brands, 1 day: Influence audiences, engage with users & demonstrate ROI to secure social media buy-in & budget:
Tesco PLC - Universal Music TV - Asda (Walmart UK) - Monarch Airlines - TSB - Boots UK - Royal Mail - Telefonica UK - The LateRooms Group - Fujitsu - Museum of London - Time Out - Channel 4 - Twitter UK - Coral - Prudential (UK) - Save The Children - Lenovo - British Heart Foundation - Global Radio - Jaguar Land Rover - Microsoft - UKTV - ITV plc - Google+ - The Times & Sunday Times - Comedy Central - Shell - Philips - Guide Dogs - Virgin Limited Edition - blinkbox - Met Office - Haven Holidays - London Evening Standard - Amnesty International - The Independent and i paper - Whittard of Chelsea - BBC News Channel

Engage with audiences on social media to enhance brand reputation & influence audiences on every channel, everywhere:
  1. Compelling, Creative Content: Innovate engagement techniques which cut through the noise
  2. Measuring ROI: Evaluate and debate new and current measurement strategies to boost ROI and demonstrate value
  3. Influencing Audiences on Every Channel, Everywhere: Integrated, connected and consistent campaigns which enhance brand reputation
  4. Grabbing Audience Attention on Facebook, Twitter & Emerging Platforms: What's coming next and how can PR and comms get the best coverage?
  5. Influencer & Journalist Insider Knowledge: The inside track on what stands out and gets your story noticed
  6. Sustainable, Reliable Customer Service: Social media which demonstrates value and safeguards the brand
  7. Winning Over Cynical Stakeholders: Justifying and securing investment for social media activities
  8. Future-Proofing Your Business & Staying Ahead: Harnessing changing trends, tools and technologies
For more information, please email info@prsocialmediaconference.com or call the team on +44 (0)20 3479 2299.
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