In-house Comms teams invited to join PRCA

London, 09 February 2009 - Following a detailed consultation with members, the PRCA today announced that it will be welcoming In-House PR and Communications teams as Associate Members.

The package of Associate benefits will include:

  • networking events with agencies and other in-house professionals
  • membership of regional, sectoral and Frontline groups
  • discounted rates on training, qualifications, conferences and jobs adverts
  • access to thought leadership, best practice guidance and industry news
  • access to Partner and Affiliate offers/discounts

Francis Ingham, PRCA Director General, explained:  “Our decision to welcome In-House teams as Associate Members was driven by the requests of both in-house teams and member agencies, both wanting to see closer links between the two sectors. The Board was delighted by the enthusiastic endorsement members gave to this proposal.

“The benefits to PRCA members are clear - in-house involvement will drive up recognition of CMS and of FAPRA, the business matching service we provide. In-house teams will achieve better access to the agency world, and to a whole host of thought leadership and supplier benefits. For the community as a whole, the more we work with one another, develop best practice together, and address jointly the common challenges we all face, the better.”   

The names of Inaugural Associate Members will be released shortly.

Those interested in membership should contact: Francis Ingham - francis.ingham@prca.org.uk or 020 7233 6026

- ENDS -

About the PRCA

  • The Public Relations Consultants Association (PRCA) exists to raise standards in PR and to help members be better organisations. 
  • The Association grew by over 33% during 2008 
  • Founded in 1969 the PRCA promotes all aspects of public relations consultancy. 
  • PRCA members differentiate themselves from other PR consultancies by achieving the Consultancy Management Standard (CMS), a professional accreditation that has been adopted by PR agencies in more than 11 countries around the world. 
  • All PRCA member organisations are bound by a Professional Charter and Codes of Conduct.

As part of its commitment to excellence in PR, the PRCA carries out a number of functions:

  • PR training and qualification: the PRCA organises a range of bespoke, inhouse & online courses as well as general training and qualifications. Course subjects range from: how to write a press release: to how to manage your agency. 
  • Find A PR Agency: this free service helps clients find a reputable PR consultancy for their brief. 
  • Industry surveys: the PRCA undertakes a number of surveys every year including the most comprehensive benchmark of industry performance. 
  • Networking and best practice groups: the PRCA organises a number of groups to help members stay ahead of industry trends and raise general industry issues. 
  • Promotes the value of PR and the need for standards: the PRCA provides a strong voice on a range of issues relating to PR. 
  • Lobbies government on key issues: the Association represents members' interests in areas with Government and other relevant organisations such as the FSA.

For more information please contact:
Richard Ellis, PRCA communications manager
T: 020 7233 6026
E: richard.ellis@prca.org.uk

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