M&S joins PRCA
London, Tuesday 15th September
The PRCA today further strengthened its impressive list of Associate Members through the addition of Marks & Spencer as its latest recruit. The inaugural list of in-house communications teams who joined the PRCA as Associate Members over the summer included an impressive list of household names.
Dominic Fry, Director of Communications and Investor Relations for M&S said, ‘The PRCA's plans to support the industry are ambitious and we are delighted to be a part of this latest initiative. We set ourselves the highest standards and are looking forward to working with the PRCA to help develop their training programme, codes of conduct and key performance indicators & advice for those running communications teams.
Francis Ingham, director general of the PRCA said ‘Having one of the UK's leading consumer brands such as M&S join us, reflects the huge improvements we've made to the Association over the last eighteen months. It also reaffirms our belief that the best work comes from agencies and in-house teams working together. There is a real desire on both sides to further raise the quality of communications and Marks and Spencer's involvement in this initiative will help us achieve this.'
Associate Members benefit from: networking through regional, sectoral and FrontLine (young professional) groups, access to thought leadership papers, best practice guidance, industry news and discounted rates on the PRCA's excellent training and qualification programmes.
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About the PRCA
- The Public Relations Consultants Association (PRCA) exists to raise standards in PR and to help members be better organisations.
- The Association grew by over 33% during 2008
- Founded in 1969 the PRCA promotes all aspects of public relations consultancy.
- PRCA members differentiate themselves from other PR consultancies by achieving the Consultancy Management Standard (CMS), a professional accreditation that has been adopted by PR agencies in more than 11 countries around the world.
- All PRCA member organisations are bound by a Professional Charter and Codes of Conduct.
As part of its commitment to excellence in PR, the PRCA carries out a number of functions:
- PR training and qualification: the PRCA organises a range of bespoke, inhouse & online courses as well as general training and qualifications. Course subjects range from: how to write a press release: to how to manage your agency.
- Find A PR Agency: this free service helps clients find a reputable PR consultancy for their brief.
- Industry surveys: the PRCA undertakes a number of surveys every year including the most comprehensive benchmark of industry performance.
- Networking and best practice groups: the PRCA organises a number of groups to help members stay ahead of industry trends and raise general industry issues.
- Promotes the value of PR and the need for standards: the PRCA provides a strong voice on a range of issues relating to PR.
- Lobbies government on key issues: the Association represents members' interests in areas with Government and other relevant organisations such as the FSA.
Those interested in membership should contact: Francis Ingham - francis.ingham@prca.org.uk or 020 7233 6026

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