The Group will provide a combination of opinion, best practice materials and insights to aid PRCA members in their business development activities.
The Group is chaired by Sophie Wilson, Director of Sales and Marketing at PHA Media. We have ten founding committee members who will meet to set the focus for the year, organise a quarterly event and ensure the activities of the group meet the needs of the business development community.
The focus for the year 2015/2016 is:
In its first year the group will be focussing on the practice of Business Development, specifically identfying attitudes towards the new business process amongst both clients and agencies; the opportunity to build a career in agency business development and best practice in new business.
Special offer for the PRCA Business Development Group
All PR agencies have one thing in common; the need to develop and maintain a sales and new business pipeline.
PRCA is proud to announce that it has secured a deal for its Business Development Group that will ensure they have all the tools they need to help grow their forward strategy for new business acquisition.
The Advertist is a new business portal for those working at the coal-face of the business development industry. The service is seen as a ‘must-have’ among those whose every day role is to help grow business. Its founders launched the service in response to the glaring lack of independent tools available to agency executives.
Every day, The Advertist tracks news from over 4,000 different sources that provides savvy new business executives with news, insight, data and tenders and delivered online or by email or mobile.
The PRCA has secured a heavily discounted subscription price to the service for its members, meaning that PRCA members can subscribe to The Advertist for one year for just £960 or the equivalent of £80 per month*.
To activate a no-obligation free trial of The Advertist, PRCA members can click here and complete the free trial form, or simply email the team with contact details and “PRCA Offer” as the subject heading.
*a one-year single user license to The Advertist is £1200.