Every organisation faces issues. The way an organisation’s communicators manage those issues helps to define its reputation. In the interconnected 24/7 media environment, issues management and the resulting crisis communications response have never been more important or challenging. The PRCA’s Crisis Communications Group looks to highlight and promote best practice within the industry and to improve crisis communication skills. This includes studying successful campaigns in which organisations have responded quickly to neutralise an issue or crisis, protecting their reputation and minimising potential damage in terms of public, media and stakeholder profile.