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Reputation

The group will meet to explore and advance best practice in reputation management , tackling critical issues, including:

Where responsibility sits within an organisation - the role of the board, executive group, and of course, the corporate affairs director.

How to effectively embed reputation into business planning.

How to organise across function and geography and ensure all leaders are equipped with the know-how to make the right decisions and be effective advocates.

What insights (and foresights) an organisation needs to inform its strategy, and what are the most effective metrics to measure reputation.

Tony Langham's 'Economics of Reputation' were workstreams that stemmed from PR Council meetings over the course of the year. They were presented at the PRCA National Conference 2015 and you can view them here.