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Paul Mathieu MPRCA

About Paul


Paul Mathieu has spent his working life in journalism and public relations. His career in journalism began on two London B2B magazines. He then joined the press office of the computer division of General Electric USA, GEIS, and transferred to Honeywell when it acquired GEIS. He worked as communications manager for Honeywell UK before moving to the firm's PR agency, Carl Byoir [later part of Hill & Knowlton]. He was named agency ‘writer of the year' three times in a row. In 1988 Mathieu started his own agency, Herald Communications, focusing on the technology and consumer sectors. Herald became a pan-European agency with over 100 staff and offices in London, Paris, Munich, Milan, Prague and Warsaw. After selling Herald to Fleishman-Hillard in 2001, Mathieu stepped down from the agency in 2004 to concentrate on writing and training. He has written two books on horse racing, and will shortly publish a third. His first was reviewed in the national press as, "Brilliantly researched and stylishly written - the racing book of the year."

Training Theory


"Training must be FIT for purpose: Fun, or no one learns anything: life's too precious to spend a whole day wishing you were somewhere else. It has to be Interactive, with as much time as possible spent writing and doing critiques: not just listening to a recital of dos and don'ts. And it must be Tailored, meaning case studies and work samples relevant to every person in the room, every time - not a standard 'training in a box' approach".

Specialisms


Paul delivers clear, concise, high-impact PR writing training.