2013 National Conference

PRCA National Conference 2013: The Future of PR

The National Conference took place on Friday 20th September at BAFTA, Central London, and focused on the PRCA’s ‘The Future of PR’ project, covering two workstreams: ‘The Economics of Reputation’, and ‘The Future of the PR Agency’.
Please find following the presentations from the speakers:
Welcome Address by Alison Clarke MPRCA, CEO, Grayling UK & Ireland and PRCA Chairman

Part 1: The Economics of Reputation
Presentation of Research Findings, by YouGov’s Oliver Rowe, Director of Reputation, and Jane Carn, Qualitative Director

Reputation – A Critical Driver of Business Value, by Ian Wright MPRCA, Corporate Relations Director, Diageo

An Academic Perspective on Reputation…, by Yuri Mishina, Assistant Professor of Organisational Behaviour/Strategy, Imperial College London


Part 2: The Future of the PR Agency
Presentation of Research Findings, by Danny Whatmough CMPRCA, Associate Director of Digital, Ketchum and PRCA Digital Group Chairman

Digital Disruption and the Future PR Agency, by Drew Benvie, Founder and Managing Director, Battenhall


Living the Dream: Tomorrow’s People and PR’s Future, by Paul Willis, Director at the Leeds Business School’s Centre for Public Relations Studies

The PR Agency of the Future, by Colin Byrne MPRCA, EMEA CEO, Weber Shandwick

PRWeek is the official media partner of 2013 PRCA National Conference

Special thanks to all of our sponsors




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