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Celebrity Chefs : The New Demagogues?

 

	Can B2B businesses capitalise on social media? by 4CM View our profile : 4CM   The first of a series of White Papers on topical issues from 4CM - This article is a detailed overview of the key considerations for B2B practitioners, and how social media marketing can bring in significant rewards.
	Celebrity Chefs: The New Demagogues? by Keith Taylor View our profile : Porter Novelli Keith Taylor, managing director of Porter Novelli examines the rise of the celebrity chef and the implications for food and retail brands.
	Community Engagement by Victoria Webster View our profile : Grayling Victoria Webster, senior consultant from Grayling talks about the importance of community engagement.
	Corporate Responsibility in a Downturn by Neil Bayley View our profile : Porter Novelli Neil Bayley, director at Porter Novelli, looks at how CSR can help with long term brand building efforts, particularly in regards consumer trust.
	CSR – Conviction or Compliance? by Adrian Wheeler Adrian Wheeler, PRCA Fellow, balances the relationship between CSR and investor interests -mapping the case for corporate social investment and whether it really does matter.
	CSR - Thank goodness for the Credit Crunch by Aby Farsoun View our profile : Grayling Aby Farsoun, consultant at Grayling, looks on the bright side as the fakers are unmasked. Companies have been trumpeting their green credential as a differentiator for more than a decade now, but the credit crunch will highlight who pays no more than lip service to the environment and who integrates sustainability into their businesses to improve performance.
	Customer Relationship Management: A Rant by Adrian Wheeler Adrian Wheeler, PRCA Fellow, looks at the ease (or rather lack of) by which customers can provide feedback -and the importance to companies of detailed feedback.
	Eco-Nutrition by Jennifer John View our profile : Ceres Jennifer John, managing director of Ceres, looks at the principles of Eco-Nutrition, the latest emerging food trend and what it means for marketers.
	Get Real by Matt Neale View our profile : GolinHarris Matt Neale, co-managing director of Golin Harris Europe, unpacks the practical actions around the application of authenticity.
	How to recruit top talent in PR by Ben Smith, PR Moment View our profile : Ben Smith, MD of PR Moment, discusses the difficulties of recruitment in the PR industry and provides an informative toolbox on the key elements of recruitment.
	INLINE Communications Report by Weber Shandwick View our profile : Weber Shandwick Weber Shandwick's INLINE Communications report 2009 announces the findings of its exclusive pan-European study into the media habits of European consumers. Providing an insight into the communication channels that influence consumer opinion and purchase habits, the survey examined the media habits of 4,692 consumers across six major European inline communications INLINE Communications markets (Belgium, France, Germany, Italy, Spain and the United Kingdom).
	It's all about the content by Hannah King View our profile : Red Lorry Yellow Lorry Hannah King, New Business Manager at Red Lorry Yellow Lorry, explores the important role of digital to the modern PR agency, looking at specific challenges and opportunities.
	Leading property experts predict West End rent spike in 18 months by Iain Rackley  Iain Rackley, Partner of Corporate Real Estate at NAI Haywards, writes on a spike in rents in the West End and how much rents will typically increase by.
	Leadership: The Best Way to Win the Coming Talent Wars by Sarah Barrett View our profile : Ketchum Pleon Sarah Barrett, director of HR and development at Ketchum Pleon, discusses the matters of leadership and talent, the affect they have on organisations and its relation to the economy.
	Litigation PR - A Best Practice Guide by Clare Rodway View our profile : Kysen PR Ltd A best practice guide to litigation PR from Clare Rodway, managing director of Kysen PR.
	Managing Reputation for a Digital Generation by Claire Walker View our profile : Firefly Communications Claire Walker of Firefly explores online reputation management and issues of control in a digital world, particularly what it means to PR practitioners.
	Motorsport PR – How to maximise return by Christopher Foster View our profile : Market Engineering Mapping the changing face of PR and marketing in Motorsport - Building brands and the challenges for the sport and sponsors
	Open your eyes when you think of England by Heather Baker View our profile : TopLine Communications Heather Baker, founder of TopLine Communications looks at why local knowledge means success for US companies in Britain.
	PR – Integral to Everything from Crisis Management to Product Launches by Guy Woodcock View our profile : Montpellier Public Relations Ltd   Guy Woodcock, CEO of Montpellier Marketing Communications Group examines the growing importance of PR as a key business tool.
	PR.com by Abigail Harrison View our profile : thebluedoor Ltd Abigail Harrison, managing director of thebluedoor, uncovers why PR is perfectly poised to manage online brand reputation and why digital needs to be truly integrated into campaigns to be most effective.
	Road(s) To Recovery by David Gallagher View our profile : Ketchum Pleon David Gallagher, senior partner at Ketchum Pleon and PRCA Chairman, on how he sees the UK PR sector recovering, and how will the PRCA help …
	Talent Management by Paul Kiernan and Jane Bearley View our profile : Expert Health Communications Paul Kiernan of Expert Health Communications and Jane Brearley of Waggener Edstrom join forces to look at the challenge of recognising, managing and retaining
	The Future of PR lies in Collaboration by Joyce Lorigan View our profile : Golley Slater Public Relations Joyce Lorigan, CEO of Golley Slater and Margaret Street PR, explains why the future of PR lies in collaboration.
	The Future of the PR industry by Jane Howard View our profile : MHP Communications Jane Howard, chairman of MHP, examines the future of the PR industry by looking to the past.
	The Swing from Advertising to PR in Consumer Marketing by Rachel Bell View our profile : Shine Communications Ltd Rachel Bell, Founder of Shine Communications delves into a discussion on the shift from traditional advertising models towards a modern PR approach used in consumer marketing.
	Tomorrow's PR: Businessman, Technician & Marketer by Caroline Kinsey View our profile : Cirkle Caroline Kinsey, MD of Cirkle, delves into the future of the PR professional.
	What is PR by The PRCA View our profile : 3 Monkeys Communications Public relations is all about reputation. It's the result of what you do, what you say, and what others say about you
	Top PR Trends to watch in 2010 by Danny Whatmough View our profile : EML Wildfire Danny Whatmough, senior PR consultant at Wildfire PR, looks at the Top PR Trends to watch in 2010 and urges PR practitioners to embrace
	What's the point of Stunts? by Jim Hawker View our profile : Threepipe Communications Jim Hawker, co-founder of Threepipe, takes a long hard look at what many consider a hallmark of Consumer PR - the stunt.
	When Economics and Politics Collide by Rod Cartwright View our profile : Ketchum Pleon Rod Cartwright, managing director of corporate & public affairs at Ketchum Pleon delves into the possibility of a political change and the impacts it will have on the public affairs community.
	When the going gets tough... by Jean Wyllie View our profile : Porter Novelli Jean Wyllie, managing director at Porter Novelli London looks at how sustaining communication is critical when times are tough and how PR is an effective tool in explaining complex messages to closely targeted audiences.
	Who Can You Trust? by Lee Laurence View our profile : Porter Novelli This article picks up on the crisis of confidence in big business and politics and the opportunity for brands to build loyalty through honest, consistent communications. Lee Laurence, director of media at Porter Novelli asks 'who can you trust?'
	Who do you trust? Lansons Communications’ annual Communications Revolution study reveals all by Louise Marriott, Lansons Communications View our profile : Lansons Communications The ‘banking crisis’. Since Lehman’s collapsed in September 2008 there has rarely been a day go by when that phrase hasn’t received some sort of mention in the media and helped spark a flood of negative publicity and outrage towards UK banks. Account director Louise Marriott discusses some of the main findings from Lansons’ annual survey into consumer attitudes towards the financial services sector and debates what the industry needs to do next.