ADVANCED CERTIFICATE

The PRCA Advanced Certificate is aimed at practicioners who have
two+ years experience in the industry and would like to improve
their understanding and develop their skills further.

This certificate is also appropriate for those moving over from another industry who would like to gain understanding and PR specific skills.

The qualification is designed to enable delegates to become more efficient, structured in their approach and strategic in their thinking.

Content
Delegates choose the courses they wish to complete from within a framework of compulsory modules. The choice available allows delegates to direct their own study and focus on the areas which they need to develop. Modules include:

  • A) PR IN CONTEXT
  • B) PLANNING, WRITING AND RUNNING A PR CAMPAIGN
  • C) PITCHING AND PRESENTING
  • D) CREATING, WRITING and SELLING NEWS
  • E) SPECIALIST PR (Public Affairs, Crisis Management, Digital, CSR)
  • F) PERSONAL SKILLS
Assessment

Delegates are required to complete a 2000 word essay as part of their Advanced Certificate assessment. Titles are chosen from a shortlist compiled by the PRCA Qualifications Board. The essay is then marked by the Board and those who pass gain their PRCA Advanced Certificate.

On completion, delegates will receive
 
  • A framed certificate signed by the PRCA Qualifications Board
  • The Designatory Letters AdCert PRCA

Cost

PRCA Member: £1800+vat
Non-Member: £2200+vat.

To book
It's easy to sign up. Tick the boxes of courses you would like to attend and choose a date from the drop-down list. To read a description of a course click the hyperlinked title.
Please select at least one course from each module. You need 280 points.

If you have any questions please contact Katy Foster on 020 7233 6026 or katy.foster@prca.org.uk

* Required
Title Duration Points
A) PR IN CONTEXT*
Online 10
Online 10
B) PLANNING, WRITING AND RUNNING A PR CAMPAIGN*
Full Day 40
Full Day 40
Full Day 40
Full Day 40
Full Day 40
Full Day 40
Full Day 40
Online 10
Online 10
Finance
Online 10
Half Day 20
Full Day 40
C) PITCHING AND PRESENTING*
Full Day 40
Half Day 20
D) CREATING, WRITING AND SELLING NEWS*
Online 10
Full Day 40
E) SPECIALIST PR*
Public Affairs
Online 10
Online 10
Crisis Management
Full Day 40
Online 10
Digital
Full Day 40
Online 10
Online 10
Online 10
Online 10
Online 10
Corporate Social Responsibility
Online 10
F) PERSONAL SKILLS*
Half Day 20
Full Day 40
Full Day 40
Full Day 40
Online 10
 
 


Other:
Non-Member Price £2200 + VAT
Member Price £1800 + VAT
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Fee Income
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  • This field should only be completed by the individual with responsibility for your company's PRCA membership.
  • NB - Once you check the box to the left of this field and click update this figure is fixed for the entire year.
  • Fee income is defined as fees or income arising from time spent on carrying out public relations consultancy work plus any mark up and any handling charges or profits made on disbursement or expenses.
  • This figure
    1. will be used to calculate your membership subscription fee for 2009
    2. will be published on the PRCA website and in the yearbook.
  • This figure must include the fees from any subsidiary companies but not associated companies (see below).
  • If you are bound by Sarbanes-Oxley please select that accordingly, we will contact you individually about your fee income.
Holders of public office
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  • Please list any employees who hold any public office including members of House of Parliament, members of local authorities or of any statutory organisations or bodies who are full- or part part-time directors, partners, staff, special advisers or consultants retained by the consultancy
Subsidiary companies
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  • These companies are entitled to the same benefits as other PRCA members, they must abide by the PRCA Professional Charter and Codes of Conduct and their fee income must be included in the fee income field above.
Associated companies
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  • These companies are not included in your membership and as such do not benefit from PRCA member benefits. These companies are not covered by the PRCA professional charter.
Current clients
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The clients listed in this section are those which retain a consultancy on a continuing basis to deal with their public relations either in a specialised area or as a whole. One asterisk (*) against a client's name indicates that the consultancy has been retained by that client for three years; two asterisks (**) indicate that it has been retained for at least five years. Clients served on an ad-hoc basis are listed separately.

Adhoc clients
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Clients for whom you have undertaken work in the last twelve months on a project rather than a retained basis

Conflict of interest clients
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NB This will not appear as a separate list in the yearbook.