DIPLOMA

This Qualification is aimed at senior PR professionals wishing to
develop their skills. It is appropriate for those at account manager
level and above from an agency background or those aspiring to
move over from mid-level management roles in-house.

The PRCA Diploma will give delegates the tools to become an effective leader and take on the challenges of a senior PR management role. Delegates are given in-depth sessions on the essential areas of finance, people management, developing accounts, winning new business and maximising profits.

Content
Delegates choose the courses they wish to complete from within a framework of compulsory modules. The choice available allows delegates to direct their own study and focus on the areas which they need to develop. Modules include:

  • A) FINANCE FUNDAMENTALS
  • B) MANAGING PEOPLE AND PROCESS
  • C) MANAGING MONEY
  • D) KEEPING AND GROWING CLIENTS
  • E) PROSPECTING AND WINNING NEW BUSINESS

Delegates must complete at least one course from each module and reach a total of 280 points.

Assessment

Delegates are required to complete a 2000 word essay as part of their Diploma assessment. Titles are chosen from a shortlist compiled by the PRCA Qualifications Board. The essay is then marked by the Board and those who pass gain their PRCA Diploma.

On completion, delegates will receive
 
  • A framed certificate signed by the PRCA Qualifications Board
  • The Designatory Letters Dip PRCA

Costs
PRCA member £1800+vat.
Non-Member £2200+vat.

 

To book
It's easy to sign up. Tick the boxes of courses you would like to attend and choose a date from the drop-down list. To read a description of a course click the hyperlinked title.
Please select at least one course from each module. You need 270 points.

If you have any questions please contact Katy Foster on 020 7233 6026 or katy.foster@prca.org.uk

* Required
Title Duration Points
A) FINANCE FUNDAMENTALS *
Online 10
B) MANAGING PEOPLE AND PROCESSES*
Full Day 40
Half Day 20
Full Day 40
C) MANAGING MONEY*
Full Day 40
Full Day 40
Full Day 40
Master class 20
Master class 20
Master class 20
D) KEEPING AND GROWING CLIENTS*
Master class 20
Master class 20
Full Day 40
E) PROSPECTING AND WINNING NEW BUSINESS*
Full Day 40
Full Day 40
Half Day 20
 
 

Other:
Non-Member Price £2200 + VAT

Member Price £1800 + VAT
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Fee Income
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  • This field should only be completed by the individual with responsibility for your company's PRCA membership.
  • NB - Once you check the box to the left of this field and click update this figure is fixed for the entire year.
  • Fee income is defined as fees or income arising from time spent on carrying out public relations consultancy work plus any mark up and any handling charges or profits made on disbursement or expenses.
  • This figure
    1. will be used to calculate your membership subscription fee for 2009
    2. will be published on the PRCA website and in the yearbook.
  • This figure must include the fees from any subsidiary companies but not associated companies (see below).
  • If you are bound by Sarbanes-Oxley please select that accordingly, we will contact you individually about your fee income.
Holders of public office
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  • Please list any employees who hold any public office including members of House of Parliament, members of local authorities or of any statutory organisations or bodies who are full- or part part-time directors, partners, staff, special advisers or consultants retained by the consultancy
Subsidiary companies
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  • These companies are entitled to the same benefits as other PRCA members, they must abide by the PRCA Professional Charter and Codes of Conduct and their fee income must be included in the fee income field above.
Associated companies
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  • These companies are not included in your membership and as such do not benefit from PRCA member benefits. These companies are not covered by the PRCA professional charter.
Current clients
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The clients listed in this section are those which retain a consultancy on a continuing basis to deal with their public relations either in a specialised area or as a whole. One asterisk (*) against a client's name indicates that the consultancy has been retained by that client for three years; two asterisks (**) indicate that it has been retained for at least five years. Clients served on an ad-hoc basis are listed separately.

Adhoc clients
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Clients for whom you have undertaken work in the last twelve months on a project rather than a retained basis

Conflict of interest clients
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NB This will not appear as a separate list in the yearbook.