Apply Online - Diploma Certificate
The PRCA Diploma (DipPRCA) is aimed at senior PR professionals wishing to develop their skills. Covering finance, personnel and account management as well as commercial performance this course is aimed at those at account manager and above from agency or those aspiring to move into and on from mid-level management roles in-house.
The PRCA Diploma will give PR practitioners the all-round skills to be an effective leader and take on the challenges of a senior PR management role. Practitioners will be well-grounded in the essential areas of finance, people management, developing accounts, winning new business and maximising profits.
Structure
The PRCA Diploma is a modular course with practitioners gaining points for the courses that they complete. Having attained 280 points, including one course from each of the five sections below, you will need to complete a 2000 word essay and present it to the PRCA Qualifications Board.
- Finance Fundamentals
- Managing People and Processes
- Managing Money
- Keeping and Growing Clients
- Prospecting and Winning New Business
At least one module from each of the five sections must be completed.
Assessment
Having achieved 280 points practitioners will demonstrate their learning through a 2000 word essay-based assessment (the subject of this will be submitted to the Qualifications Board for approval) and present it to the Qualifications Board.
Commencement Date and Completion Length
Practitioners can commence the Diploma at any time. The must achieve the 280 points, essay-based assessment and presentation to the Qualifications Board within two years in order to attain The PRCA Diploma.
Costs
PRCA member £1800 + vat. Non PRCA member £2200 + vat.
We offer a payment plans enabling delegates to pay in instalments over 12 months.

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