Training & Qualifications

Motivating and Leading PR Teams

Non-Member Price £370.00 excl. VAT | Member Price £305.00 excl. VAT

Places available: 13
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Level Advanced
Date09 September 2010
Time09:30 - 17:00
LocationLondon, London
 

Description

This course aims to improve your ability to manage your people by applying motivational techniques to the broad range of management activities covered in the course. Motivation is the key to success in every organisation and each of our management processes will be improved through the application of motivational techniques.


How will attendees benefit

The primary objective of this workshop is to enable participants to deliver systematic changes and improvements to their management activity. This will be achieved through the implementation of the tools and techniques covered within the course content. The tutor will also offer advice on an individual basis to each participant.


Who should attend

The course is designed for all account directors and is a relevant development programme irrespective of business discipline or PR industry sector.


What attendees will learn

The day will cover:

• The practical tools for team motivation
• Understand and implement the process tools required to create a team goal and appropriate behavioural values
• An in-depth understanding of team roles (Belbin) and the way in which different people need a different management style
• Learning the features of a winning team
• Reviewing performance against objectives
• Analysing team leadership; different leadership styles
• Team communication - and interpersonal communication
• An understanding of the power of intrinsic and extrinsic motivators
• Understanding the individual needs of the team members

The learning framework is built around the trainee's current knowledge and experience with the added stimulus of the trainer's depth of understanding both of the theoretical and practical implications of the course content.


Materials

Full set of course notes and analytical tools. The offer of phone and email contact during implementation of new process.


About the trainer

Originally an Education graduate Bill Moir's academic achievements also include a Doctorate in Human Behaviours. Bill has provided strategic advice on organisational development and research methodologies and has also implemented tactical learning and development programmes to help blue chip companies and SME's achieve their goals through their people. As a management consultant and learning and development specialist his recommendations and programmes are overlaid with best practice gained from many years practical experience.

His client list incorporates some major international corporations, which has enabled him to create a delivery style suitable to a variety of cultures and to client groups. Engaged over the last twenty five years as Change Agent, Internal Marketing Consultant and Learning and Development Specialist, Bill Moir has supplied to such organisations as American Express, Amnesty International, BAA, BAe, bupa,  Japanese Tobacco, Local Authorities, Mitsui, Nike, Novartis, NHS Trusts, Microsoft, Whitbread a range of PR Consultancies.



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