PRCA Awards First Practical PR Qualification

London, 26 October 2010 - The PRCA today announced the name of the first person to be awarded a PRCA qualification. At a ceremony in Winchester earlier in the week, PRCA Chief Executive Francis Ingham awarded the PRCA Foundation Certificate to Winchester-based Remarkable Group's Amy Bryant-Jeffries.

PRCA qualifications have deliberately been designed to be affordable, practical and flexible. Amy achieved her qualification after studying modular courses for 9 months, moving from receptionist to account executive in the process.

Amy commented, “I'd certainly recommend a  PRCA qualification. Mine was filled with practical insights that helped me in my day-to-day job. My Foundation Certificate has helped me achieve a promotion and given me a firm foundation for my career in PR.”

Jessica Lobendhan, PRCA Training Manager, said “We've invested heavily in creating an industry-leading programme of practical, affordable courses and qualifications. In these tough times, employers do not want pseudo-academia - they want practical learning that will make their employees better at their job. That's exactly what we're providing. Expect to see many more PR professionals achieving PRCA qualifications in the months and years to come.”

- ENDS -

Notes to Editors:


About the PRCA
Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams and PR freelancers.  The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 200 agency members from around the world including the majority of the top 100 UK consultancies. Having launched in-house membership last year it also represents over 50 in-house teams including many of Europe's leading corporations and UK public sector organisations.

PRCA Qualifications:
The PRCA qualifications are modular based allowing practitioners the flexibility to tailor their qualification to the specific demands of their career.

Methods of Learning
Practitioners taking PRCA qualifications will have the opportunity to learn through face-to-face and interactive webinar training.
Within our highly interactive workshops, students will discover the principles of good PR, examine industry best practice and learn practical skills.

How will you Benefit?
The PRCA qualifications are designed to help PROs develop their skills to become even more effective PR practitioners. The combination of theory and practical workshops will give them the tools and confidence to become more efficient, structured and strategic. By qualifying for the PRCA Skills Diploma, practitioners will provide a better service to their employers, colleagues and clients. By meeting like-minded industry professionals, students will also be able to develop their own PR network.

Contact Us
If you would like any further information about the PRCA Diplomas please call Jessica Lobendhan on 020 7233 60626 or email jessica.lobendhan@prca.org.uk

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