Roster of Members

Gabrielle Shaw Communications

Company Name: Gabrielle Shaw Communications
Address: 2nd Floor
Bedford House
69-79 Fulham High St
London
SW6 3JW
United Kingdom
Phone Number: 020 7731 8811
Website: www.gabrielleshaw.com
Annual Fee Income: £850,001 - £900,000
Membership Status: Full
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About Gabrielle Shaw Communications

PR specialist Gabrielle Shaw - former journalist, advertising executive and TV news producer - has grown lifestyle PR agency GSC from a seed to a blossoming tree in ten years. Her aim was to create a company where staff and clients were encouraged to push boundaries, and good ideas were nurtured and allowed to take form and truly make a difference for clients. She wanted big agency thinking while maintaining the ability to be nimble, proactive and seize the best opportunities. At the time, Gabrielle found the culture of large PR agencies creatively inhibiting, and the lack of training and accountability in most small agencies unsatisfactory. Thus, boutique agency, Gabrielle Shaw Communications was founded in 1996 - with the mission to combine the accountability traditionally found in larger agencies with the creativity and hands-on approach of smaller agencies. The company soon made a name for itself when GSC pitched against a large, established agency to win newcomer Seattle Coffee Company when it was still a very small company. As a result, GSC was at the forefront of fuelling the coffee trend in the UK. In 1998 SCC and Starbucks Coffee Company merged and GSC was retained on the recommendation of Starbucks' chairman Howard Schultz. GSC remained their retained agency for five more years in the UK - an exception to the rule as every other coffee company had their press offices in-house. And GSC continues to impress their clients by ensuring they get the right kind of coverage including regular exposure in the most stylish and influential media. We now work with clients in a wide variety of lifestyle sectors: food & drink, luxury goods, travel, and homes & interiors. The company now has 18 happy and dedicated full time employees, from a diverse international background of marketing, PR and advertising. We think you'll find our work speaks for itself…
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Fee Income
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  • This field should only be completed by the individual with responsibility for your company's PRCA membership.
  • NB - Once you check the box to the left of this field and click update this figure is fixed for the entire year.
  • Fee income is defined as fees or income arising from time spent on carrying out public relations consultancy work plus any mark up and any handling charges or profits made on disbursement or expenses.
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    1. will be used to calculate your membership subscription fee for 2009
    2. will be published on the PRCA website and in the yearbook.
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  • If you are bound by Sarbanes-Oxley please select that accordingly, we will contact you individually about your fee income.
Holders of public office
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Subsidiary companies
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  • These companies are entitled to the same benefits as other PRCA members, they must abide by the PRCA Professional Charter and Codes of Conduct and their fee income must be included in the fee income field above.
Associated companies
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  • These companies are not included in your membership and as such do not benefit from PRCA member benefits. These companies are not covered by the PRCA professional charter.
Current clients
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The clients listed in this section are those which retain a consultancy on a continuing basis to deal with their public relations either in a specialised area or as a whole. One asterisk (*) against a client's name indicates that the consultancy has been retained by that client for three years; two asterisks (**) indicate that it has been retained for at least five years. Clients served on an ad-hoc basis are listed separately.

Adhoc clients
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Clients for whom you have undertaken work in the last twelve months on a project rather than a retained basis

Conflict of interest clients
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NB This will not appear as a separate list in the yearbook.