Training & Qualifications

Developing a Digital Strategy

Description

 

Increasingly clients are asking PRs to engage in PR campaigns and tactics in the digital arena.  But with the social media field being vastly different from traditional PR, and the media evolving rapidly how do we advise the client?

This one day PRCA session reveals the thinking and tools behind developing a digital strategy.

How attendees will benefit

Attendees will:

·         Gain a clear understanding of the social mores and evolution of PR on the internet

·         Develop an understanding and appreciation of the key ingredients involved in developing a digital strategy

·         Be able to devise digital strategies that make an impact with the target audiences

·         Be able to monitor, measure and evaluate the strategy

·         Become proficient in advising clients on digital initiatives with confidence

Who should attend

This course is aimed at PR practitioners who would like to gain a further understanding in developing effective digital strategies.

What attendees will learn

·         Planning techniques in a digital age

·         The new Digital Audience and how to segment.

Trainer:

Steve Dunne is one of the UK's leading PR and marketing trainers, one of the

foremost thinkers and speakers on PR strategies and is an expert on E-marketing

and PR in the digital age.

 

Steve is currently executive Chairman of Digital Drums, the UK's premier digital

PR and marketing strategy consultancy. Digital Drums has advised companies

such as Virgin Atlantic, Dorothy Perkins, Arcadia Plc and The Hospital Group Plc

on their digital PR presence.

 

A marketing professional with over 30 years experience, Steve has held senior

PR roles in British Telecom, HSBC and South African Airways as well as being a

director and board member of a range of PR consultancies including Affinity

Consulting, Countrywide Porter Novelli and Brighter Group - where he is still a

board member

 

As a trainer Steve is much in demand and has trained organisations as wide and

varied as The Prime Minister's Office, The Royal Navy, Tourist boards, blue chip

Plc's, charities, PR consultancies (of all sizes) airlines, hotel groups and retail

chains amongst many others.

Location

Course Details

Non-Member Price £200.00 excl. VAT | Member Price £150.00 excl. VAT

Places available: 6
Book Now
Level Intermediate
Date22 November 2012
Time09:30 - 17:00
LocationEdinburgh, Edinburgh
 


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