Member Events

Expert Briefing - Using Mobile as Part of Your Communication Plans

Date21 March 2013
Time08:30 - 10:00
LocationEdelman, Southside, 105 Victoria Street, London, SW1E 6QT
 

Overview

You must register to attend this members-only event

Description

Since 2011, industry experts have been saying it is 'the year of mobile.' However, as we enter 2013, these prophecies may be about to come to fruition. In the UK, mobile is becoming increasingly ubiquitous with smartphone penetration surpassing 60%. We now regularly use our smartphones to check prices in store while shopping, to watch videos, read the news and communicate over social networks.

Key to successfully harnessing mobile as part of a successful marketing strategy hinges on understanding that mobile isn't about devices and apps but rather in how this adoption of mobile devices has led to a change in user behaviour. In this presentation, we will examine some of these new ‘mobile’ behaviours and how best to harness them as part of a successful marketing strategy.

 



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