Member Events

Expert Briefing - Is Brand Journalism, Good Journalism?

Non-Member Price £0.00 excl. VAT

Places available: Full Booked. Please email events@prca.org.uk for any cancellation places.
Date18 April 2013
Time08:30 - 10:00
LocationVenue TBC, London
 

Overview

You must register to attend this members-only event.

Description

Is brand journalism, good journalism?

Never before has it been so easy for a company or an organisation to tell its own stories in its own words. Where journalism was once a one-way dialogue, successful brand journalism allows businesses to generate their own news and content to share with followers, subscribers, viewers and customers.

The discussion will focus on how companies can develop their own brand journalism strategies. Why brand journalism is important and what it can deliver in terms of results and ROI. How we can all now be publishers of our own content and how this impacts on the traditional media industry and on the relationship between journalists and communication departments will also be up for discussion.

 



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