Member Events

Expert Briefing - Integration. Can it Really Work?

Date23 May 2013
Time08:30 - 10:00
LocationVenue TBC, London
 

Overview

You must register to attend this members-only event

 

Description

How many PR consultancies describe themselves as 'integrated'?

It's one of those fuzzy terms that is starting to lose its meaning.

For Steve Marinker, London MD of Havas PR UK, the term has a very specific meaning.

Havas Worldwide London was the first communications agency to bring advertising, PR, social, search, digital and planning all under one roof and, critically, under one P&L.

At this session Steve will share his experiences of working in a truly integrated agency structure and the very different behaviours he has witnessed compared with groups where each marketing discipline sits in splendid financial isolation.

Russ Lidstone, chief executive of Havas Worldwide London, will explain why the agency's management decided to draw all the disciplines into a single entity delivering one profit number.

 



Think before you print! Save energy and paper! Do you really need to print this page?
Fee Income
X
Drag here
  • This field should only be completed by the individual with responsibility for your company's PRCA membership.
  • NB - Once you check the box to the left of this field and click update this figure is fixed for the entire year.
  • Fee income is defined as fees or income arising from time spent on carrying out public relations consultancy work plus any mark up and any handling charges or profits made on disbursement or expenses.
  • This figure
    1. will be used to calculate your membership subscription fee for 2009
    2. will be published on the PRCA website and in the yearbook.
  • This figure must include the fees from any subsidiary companies but not associated companies (see below).
  • If you are bound by Sarbanes-Oxley please select that accordingly, we will contact you individually about your fee income.
Holders of public office
X
Drag here
  • Please list any employees who hold any public office including members of House of Parliament, members of local authorities or of any statutory organisations or bodies who are full- or part part-time directors, partners, staff, special advisers or consultants retained by the consultancy
Subsidiary companies
X
Drag here
  • These companies are entitled to the same benefits as other PRCA members, they must abide by the PRCA Professional Charter and Codes of Conduct and their fee income must be included in the fee income field above.
Associated companies
X
Drag here
  • These companies are not included in your membership and as such do not benefit from PRCA member benefits. These companies are not covered by the PRCA professional charter.
Current clients
X
Drag here

The clients listed in this section are those which retain a consultancy on a continuing basis to deal with their public relations either in a specialised area or as a whole. One asterisk (*) against a client's name indicates that the consultancy has been retained by that client for three years; two asterisks (**) indicate that it has been retained for at least five years. Clients served on an ad-hoc basis are listed separately.

Adhoc clients
X
Drag here

Clients for whom you have undertaken work in the last twelve months on a project rather than a retained basis

Conflict of interest clients
X
Drag here

NB This will not appear as a separate list in the yearbook.