Publications

Managing Professional Communications

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Overview

A practical guide to help managers double the profitability of their agency.

Description

PR and communications agencies are consistently failing to reap the financial rewards that their creative abilities deserve. That's the contention of a new book on how to double PR profitability, written by Neil Backwith and published by the PRCA. Entitled 'Managing Professional Communications Agencies', the book examines why PR agencies lag behind consultants in other sectors in making profit and gives practical advice on what they can do about it. With particular reference to over-servicing, the book de-bunks the myths and replaces them with logical, joined up thinking.

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