QUALIFICATIONS

The PRCA has developed a programme of
qualifications to support practitioners in achieving
their professional goals.

Why a PRCA Qualification?

  • All PRCA qualifications are accredited by our prestigious PRCA Qualifications Board, made up of leading industry professionals representing consultancy and in-house positions as well as the public and private sector.
  • They offer the highest possible standards of up-to-date course content as well as teaching and examination and hence are recognised industry-wide as a key indicator of professional competence and commitment.
  • Each is designed so that individuals are offered a choice of courses from within a set of compulsory modules. This means delegates are free to focus on the areas they wish to develop and tailor their Qualification to the specific demands of their career.
  • With no compulsory enrollment date you are free to begin your path to achieving a PRCA accredited Qualification at any time.


Methods of Learning

  • Practitioners taking PRCA qualifications will have the opportunity to learn through face-to-face training and interactive webinar training.
  • Within our highly interactive workshops, students will discover the principles of good PR, examine best industry practice and learn practical skills.


How will you Benefit?

  • Improved efficiency and insight brought about through focussed learning on a Qualification will help you progress in your career by making you a better and more experienced practitioner.
  • Through the use of designatory letters those who complete a Qualification are able to demonstrate to their peers and potential employers their professional competence and commitment to personal development.
  • For employers, the skills and theory learnt will enhance the individual as a professional, adding value to the team and the organisation as a whole.
 

Want more information about our qualifications? Call Katy Foster on 020 7233 6026
or email katy.foster@prca.org.uk

“The service saved hours of time in finding the right agency.”

Mark Bishop
Allianz Insurance

“The FAPRA service was invaluable in helping us run a swift pitch process, letting us sift through hundreds of options to find the most suitable firms. We were very satisfied with the quality of the recommended firms and the guidance that PRCA provided throughout the process.”

Dan Yates
pitchup.com

“I believe that MBF found an agency that we wouldn't have found otherwise through your service. Not only did they have the skills and experience to deliver within the charitable sector they were also able to work within our budget, which is important in today's economic climate.”

Emma Dobie
Mentoring and Befriending Foundation

“We have found the PRCA's Find a PR Agency most helpful, given that we are in a rather esoteric field and PR had not been used to any great extent by other companies in it. The ability to narrow down likely agencies with relevant experience was enormously time saving and we suspect, cost saving too.”

David Peddy
Surgical Instrument group holdings Ltd

“PRCA helped organizing and arranging the incredibly vibrant and talent-filled PR firm selection for our organization perfectly. PRCA recognizes and supports their client’s in need, and successful result to be their best!”

Chris K. Yoo
From the Republic of Korea

 “Our strategy is to become the pre-eminent organisation for UK householders hiring a tradesman.  WITH PR’S national media insight, social media strategy and drive to support our aims was what set them apart. Spending the time looking for a reputable PR agency was halved thanks to FAPRA.”

Stuart Carter
Head of PR & Marketing, TrustMark 

“Greenfields understood the aim of Engine Service Design, which is to bring our clients’ customer experiences to life. The Greenfields and Meteor teams are enthusiastic and are able to bring a fresh view on how we position ourselves within the market. FAPRA brought us a great selection of agencies to pick from, which helped speed up the process of hiring a PR consultancy.”

Joe Heapy, Director of Engine Service Design
 

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Fee Income
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  • This field should only be completed by the individual with responsibility for your company's PRCA membership.
  • NB - Once you check the box to the left of this field and click update this figure is fixed for the entire year.
  • Fee income is defined as fees or income arising from time spent on carrying out public relations consultancy work plus any mark up and any handling charges or profits made on disbursement or expenses.
  • This figure
    1. will be used to calculate your membership subscription fee for 2009
    2. will be published on the PRCA website and in the yearbook.
  • This figure must include the fees from any subsidiary companies but not associated companies (see below).
  • If you are bound by Sarbanes-Oxley please select that accordingly, we will contact you individually about your fee income.
Holders of public office
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  • Please list any employees who hold any public office including members of House of Parliament, members of local authorities or of any statutory organisations or bodies who are full- or part part-time directors, partners, staff, special advisers or consultants retained by the consultancy
Subsidiary companies
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  • These companies are entitled to the same benefits as other PRCA members, they must abide by the PRCA Professional Charter and Codes of Conduct and their fee income must be included in the fee income field above.
Associated companies
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  • These companies are not included in your membership and as such do not benefit from PRCA member benefits. These companies are not covered by the PRCA professional charter.
Current clients
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The clients listed in this section are those which retain a consultancy on a continuing basis to deal with their public relations either in a specialised area or as a whole. One asterisk (*) against a client's name indicates that the consultancy has been retained by that client for three years; two asterisks (**) indicate that it has been retained for at least five years. Clients served on an ad-hoc basis are listed separately.

Adhoc clients
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Clients for whom you have undertaken work in the last twelve months on a project rather than a retained basis

Conflict of interest clients
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NB This will not appear as a separate list in the yearbook.