The Judging Panel

 Adrian Brady

Adrian Brady, is the Chief Exec of Eulogy! - an award winning PR agency with a £3.6 million turnover.

Eulogy!, launched by Adrian 1996, now has a team of over 35 working across a range of accounts such as Royal Mail, Santander, Moneysupermarket.com & Brown-Forman.  Eulogy! acquired Onlinefire, social media specialists in 2008 and opened an Indian office this year.

Last year Eulogy! won PRCA 2009 Medium Sized  Agency of the Year

Bart Nash

Bart Nash joined Lloyd's in 2007 as a press officer, previously having worked as the European Media Manager for risk management firm, Marsh, and before that working in financial communications in Australia. In December 2008 he was promoted to Chief Press Officer and again a year later to External Communications Manager. He is responsible for Lloyd's global media relations strategy and its implementation.

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Bruce Dodsworth

Bruce founded Sea Glass in 2006. Clients include The Digital Property Group, lastminute.com, Experian and Sanofi-Aventis. Bruce has worked for Porter Novelli, Edelman and Bite in the UK, and he was a SVP at Mullen in Boston, USA from 96-03. At Mullen, Bruce headed the Hewlett Packard, General Motors and US Defense Department accounts.

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Caroline Rawlinson

After training as a journalist with the Northcliffe-owned local daily newspaper The Gloucestershire Echo, Caroline moved into PR as a trainee account executive in Birmingham where she cut her teeth in a range of B2B markets. Agency positions followed in Cheltenham and Bath and, in 2007, she formed Gloucestershire-based Vivid with fellow founding director Hilary Allison. Caroline is Chair of the CIPR in the West of England.

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Chris Ryder

Chris Ryder co-founded Key Communications, the Oxfordshire consultancy which grew to become one of the top 20 in the PR Week League Table in the l990's. She relocated to the West Country in 2000 and is now Managing Director of ADPR - a Somerset-based consultancy specialising in Marine/Outdoor, Food & Drink, and Business to Business & Technology sectors.

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Christian Cull

Christian is part of the TUI UK and Ireland Mainstream Board. He is responsible for Public Relations, Internal Communications and Sustainable Development.
Christian joined TUI in 2009 with a wealth of experience from some much respected household brands, including Sky and Waitrose

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Dan Baxter

Dan is Deputy Managing Director at Text 100 UK and brings over 12 years experience in driving UK, pan-EMEA and global enterprise, technology and corporate PR campaigns for both established worldwide brands and innovative specialist start-ups.  Dan's current role includes leading brand campaigns for international clients including NXP Semiconductors, AMD and SanDisk.

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Dan Murphy

Dan Joined Remploy in January 2008. Previously he was Head of Parliamentary and Public Affairs at the Social Care Commission, an NDPB with the Department of Health, during this time he won an industry award as Public Affairs Professional of the Year. Dan has worked as researcher in the House of Lords, as well as in Policy and positions in Government.

Communications is vital to the way we do our business and engagement with our internal and external stakeholder is critical to our success. Dan is responsible for managing the delivery of Communications in support of the Corporate Business plan.

As the Director of Communications for Remploy, Dan is closely involved in managing the change that the business has undergone over the last few years. This change is reflected in the wider welfare to work market; with a rapidly evolving market, new policy developments, and increasing political interest in the sector.

In addition Dan is a Board Member of the Employment Related Services Association, the welfare work Industry body and leads on Communications for the organisation.

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David Holdstock

David Holdstock is head of corporate communications at the London Borough of Hillingdon.  He has wide experience of crisis communications, working on high profile events such as the Docklands bomb, Paddington rail disaster and Funeral of Diana, Princess of Wales.

David is the current national Chair of LGcommunications, the professional body for council communicators and in that role, speaks at events and conferences across the UK.

He worked with the Bulgarian police in Bulgaria and the UK, helping to develop police and Government communications following the changes in Eastern Europe.

He was last year's PRCA in-house professional of the year.

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Debby has been working in technology PR and marketing for over 15 years.  Prior to joining Wildfire in 2002, Debby worked at Banner PR, a European technology PR consultancy. 
Debby acts as vice-chair of both the PRCA technology steering group and the PRCA regional group for the South-East.

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Dotti Irving

Dotti Irving is the Founder and Chief Executive of Colman Getty, a PR and marketing consultancy which specialises in culture and campaigning. The agency's best-known clients include Harry Potter author JK Rowling, domestic goddess Nigella Lawson, and the Man Booker Prize for Fiction. 

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Emma Johnson

Emma is MD of the Corporate Affairs Practice embracing the corporate, financial and public affairs groups within the consultancy.  She has 16 years of experience in London and Singapore working with major global brands such as De Beers, Coutts, Visa Europe, BT plc, and MasterCard International.   In addition, she is Head of the consultancy's Destination Practice where she advises cities, governments and regions including Edinburgh, Liverpool, Malta, Dubai and the Thames Gateway.  She joined The Communication Group in 2005.

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Emma Wright

Having worked in PR for over 15 years (10 with Publicasity), Emma has created brand campaigns for many blue chip brands such as Disney, Microsoft and Royal Mail. Emma became an owner of Publicasity four years ago and currently leads the Kia, Britvic, United Biscuits and Guthy Renker teams.

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Gary Freemantle

Gary has over 20 years' experience in PR consultancy and still gets a kick out of seeing media coverage roll in, making a difference for clients and cranking up the brain in creative or strategy sessions. His speciality is consumer brand building having worked with major names including Unilever, Nestlé, Nectar, Vue Cinemas, Constellation Europe, De'Longhi, Procter & Gamble and GSK.

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Gillian Waddell

Gillian has been responsible for creating and delivering many high profile campaigns.  The success of these has had significant impact on society at large, both in terms of increasing awareness and understanding of the issues involved and in fostering change.  Prior to entering public relations, Gillian was a national print journalist for various newspaper and magazine publishing houses.  Gillian is President of industry organisation, Women in Public Relations.

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Graham Goodkind

Graham Goodkind is the founder and Chairman of Frank PR. He started his career at the ‘absolutely fabulous' Lynne Franks PR where he rose through the ranks from trainee to MD in 8 years. He founded Frank in 2000 and the agency now employs over 75 people in London and Sydney.

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Guy Nasse

Guy is Director of Medical Affairs overseeing the running of the ethical healthcare practice at Publicis Consultants. He has nearly 20 years of experience in healthcare public relations and has handled international and UK product campaigns for many of the major pharmaceutical companies. For the past 12 years he has been a leading member of the healthcare team at a sister Publicis company, MS&L.

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Heather Yaxley

Founder of Applause Consultancy, Director of Motor Industry Public Affairs Association, and part-time lecturer at Bournemouth University and Cambridge Marketing Colleges.  Active in social media via Greenbanana and PR Conversation blogs.  CIPR Fellow; pursuing a PhD in Career Strategies in PR.  Career includes appointments with Peugeot, Green Flag, Toyota and WPP communications consultancy, PRISM.

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Helen Freeman

Helen Freeman is a high-level communications professional having worked at Director level in the UK, elsewhere in Europe, the US and Asia-pacific.
Her experience spans both consumer and B2B where she's worked as a journalist, Editor, Publisher and PR & Marketing professional. Helen says: ‘I adore communication in its many forms. Having been on the receiving end of marketing materials, press releases and other public relations campaigns for many years, I have a strong sense of what works and what influences the media. It's an honour to be part of the team selecting this year's PRCA Award winners.'

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 Clive Reeves

“Since first appearing in the paper in 1977 Clive has been hooked on the thrill of being involved in the news. Now with 25 years experience, he specialises in generating real news content for clients and combines technology with good old fashioned people-first values to generate coverage in print, online and on air.”

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Helen Holland

Helen Holland is the founder and CEO of The Reptile Group comprising Chameleon PR - technology driven clients, and Komodo PR, direct to consumer clients. Helen is a member of the PRCA's recently formed PR Council and the PRCA's Best Practice Committee.

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Ian Ratcliffe

 With over 20 years' experience in public relations and marketing, Ian is the Head of  Communications at Stockport Council, one of the UK's most creative and results-focused communications teams.  
Other roles also include being Vice Chair of LGcommunications; heading up communications on behalf of the Greater Manchester Health Commission and a position on the advisory board of Info4local.

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James Kelliher

James Kelliher is the managing director of Whiteoaks, one of the UK's top ten technology PR consultancies.  For more than 13 years he has been providing communications consultancy to blue-chip organisations including AMD, Autodesk, Autonomy, BT, CSC, Ericsson, LG Electronics, NEC, Technicolor and Xerox.

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Jennifer John

MD and co-founder of Ceres, Jennifer has 20 years experience in marketing services.  She has consistently created and delivered award winning PR and communication campaigns in consumer and food marketing for a broad range of clients across the food chain, from gate to plate.

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Jim Hawker

Jim co-founded Threepipe in 2004 and has over fifteen years experience on both sides of the client/ agency fence.
Having worked at a number of leading agencies and in-house roles, Jim's experience spans the business and consumer landscape, including major campaigns for Tiscali, O2, Nintendo and UK Online.
At Threepipe, Jim takes overall responsibility for all client campaigns, with a hands-on approach to overseeing the strategy, creativity and implementation for every campaign.

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Johnny Pitt

Johnny founded Launch in 2001.  A runner-up in Ernst & Young's Entrepreneur of the Year Awards and winner of ‘best agency leadership' (Marketing magazine), Johnny obsesses about ideas and people.  Now a fully integrated offer (media relations, digital and experiential), Launch recently won the 2010 Drum Marketing Awards - PR category

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Leigh Daynes

Leigh Daynes is director of advocacy, campaigns and communications at international children's development charity Plan.

He has extensive communications experience overseas, including in conflict zones, at the International Committee of the Red Cross's HQ in Geneva, and at the Red Cross's permanent observer mission to the UN in New York.

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Nichola has 13 years experience working on high profile brands. She started Voice four years ago and clients include Naked Juice, Opies and Accio Group. During her time at top London agencies, Nichola worked on household names including Tropicana, Quaker and Carphone Warehouse. Nichola's knowledge ensures she delivers excellent strategies with a focus on return on investment.

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Nick Clarke


Nick is managing director of Consolidated PR. With a broad background in corporate and consumer public relations he's been equally at home working mainstream consumer brands and as a corporate advisor on issues and crisis management. An enthusiastic golfer he spends his Saturdays playing and the rest of the year making up for it with his very patient family and dogs.

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Pamela Mounter

Pamela Mounter FCIPR is a senior corporate communication consultant and lecturer with more than 20 years' experience in the corporate, public and not-for-profit sectors.  A childhood in Africa and postings to Europe and the Caucasus developed her interest in multi-cultural communication. She teaches international PR practice for the MA course at Cardiff University and is co-author of the CIPR textbook Effective Internal Communication.

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Paul Inglefield

Paul has 20 years' experience working for a range of local authorities including county councils, London boroughs and a district council where he has held a number of senior roles in customer services and communications. Since 2006 he has headed up a Camden Council's communications team covering media, internal, corporate, marketing, web, design and print.

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Richard Kenyon

Richard is Managing Director at Kenyon Fraser. The consultancy, based in Liverpool and with clients across the UK, employs 26 staff and is listed as a PR Week Top 150 consultancy. The company specialises in working with the public sector (particularly the NHS) but also has a growing corporate and consumer team.

Richard  joined the consultancy in 2003 after working in sports marketing in the USA. He currently works with clients across the sectors from manufacturing to health and sports and leisure.

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Richard Stephenson

Richard's career covers in house and agency with extensive experience in the political world. Richard joined Citigate Dewe Rogerson as a Junior Account Executive, progressing to Associate Director in just four years. During that time he also became the youngest-ever elected President of the Conservative Party National Convention and chaired the Party Conference in 2004. Richard spent three years as a Board Director at Smithfield and is now Group Director of Commercial PR at Royal Mail.

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Rikki Weir

 20 years experience spanning fmcg, beauty & grooming including Wella, Remington, Procter & Gamble, Sassoon, ShockWaves, Wilkinson Sword
 Retained Wella PR account for 12 years without ever being under repitch
 Headhunted by P&G global advertising agency to develop international marketing collateral
 Founded Cirkle's body+soul division: 100% pitch success, 8 clients, 2 awards within 1.5 years of launch

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Roy Jacques

Roy has 10 years experience working within the media industry, advising clients on the best use of their promotional budgets to improve business performance.

At Marketwire, Roy directs the UK sales operation. His principal focus is on growing revenues by working closely with customers and industry partners throughout the EMEA region.

Roy joined Marketwire from CMP Information Ltd (United Business Media PLC) where as Sales Director, he lead a number of sales teams across multiple disciplines, developing products, building market share and contributing directly to revenue growth.

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Sabina Kadic

Sabina is Director of Public Relations at Glasgow-based Axis Media Group and is business editor of New Start Scotland magazine, which offers support and advice to upcoming and established small businesses within Scotland.

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Sally Todd

Sally joined Penrose in June 2001 and is co-head of asset management. She specialises in investment and also works extensively within the pensions advisory arena. She advises a wide range of UK and international financial services companies, from large established players to business start-ups, on a diverse range of communications issues.

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Stephen Pomeroy

Stephen is the founder and chief executive of the Remarkable Group. He is totally focused on driving its growth and success and providing clients with tangible commercial results. For 20 years, Stephen has provided strategic communications consultancy for campaigns at national, regional and international levels.  

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Tim Cobb

Tim Cobb spent the first part of his career in journalism, including a two year stint as News Editor at The Press Association. In 1995 he moved into the world of public relations. His agency, Cobb PR, employs 10 staff working out of offices in Eastbourne and Brighton.

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Tom Wells

Tom Wells is Managing Director of marketing services procurement consultancy Gyroscope, working worldwide to help clients plan, buy and manage PR and communications resources better and so improving the return on their communications investment.
He was formerly a Director of a number of PR agencies including Paragon Communications and Consolidated Communications, and the worldwide Vice President, PR, for the Electrolux group.
Tom is a member of the CIPR and the PRCA, and Chairman of the Joint PR Industry Panel on Procurement. His publications include 'Choosing & Using PR Agencies'; 'A Guide to Professional Purchasing in PR'; and buyer's guides to the PR industry in markets including Africa, Brazil, China and Russia.

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 Penny Anderson

Penny Anderson is the Account Director for the PR Agency Division at Precise.  Since joining the Precise team in 2008, she has been responsible along with her team for ensuring the smooth delivery of services to Precise' agency clients. Prior to joining Precise, Penny held senior roles with PR Newswire and PiMS and has worked with major City and corporate PR agencies for over 15 years

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Claire Mason


Claire is the founder of Man Bites Dog, the most award-winning B2B PR agency in the UK. With accolades including PRWeek's New Consultancy of the Year the consultancy's clients include Adobe, BT, Hay Group, Mazars, Randstad, Roland Berger and the World Bank's International Finance Corporation.
Claire has more than thirteen years PR experience directing B2B campaigns for agencies including The Red Consultancy, Cohn & Wolfe, Consolidated and Midnight Communications. She has worked with some of the biggest brands in business, including ABN AMRO, AXA, Capgemini, Deloitte Consulting, Microsoft, O2 and COI.
 Claire has an MA in English from Oxford University, a research MA (distinction) from York University and a postgraduate CIPR Diploma. She is a judge for both the PRWeek and the PRCA Awards, and in her spare time is a published author. Claire was also named as one of the top 35 business women under 35 by Management Today magazine.

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Kay Williamson - Gravitas  

Kay specialises in creating credible voices in health and the environment and in creating a team expert in these worlds.   Her mission is to improve the quality of life for people and the planet by promoting all things that foster thinking on health and green topics, reputation and authority.

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Lynne Goddard - Escapade

With more than 20 years of experience in consumer and channel PR, Lynne, heads up Escapade part of CCgroup.  While she can no longer claim to be a bright young thing, she maintains a youthful approach to building brands, creating footfall and driving sales. 

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Gill Webber - British Library  

Gill is Head of Communications for the British Library, responsible for the Press Office, Public Affairs, Corporate Publications and Internal Communications functions.  She has worked at the British Library since 2005.  Gill has spent her career in communications including ten years at the BBC, and she has also been a Visiting Lecturer in public relations at London Metropolitan University.

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Holly Ward - Euro RSCG Biss Lancaster  

Holly heads up the Biss Lancaster London operation and thrives on the opportunities that arise everyday in such a fast paced environment.  Much of her career has been as a brand PR expert; Nike, M&Ms, Bhs, The Army to name a few. To broaden her knowledge she joined a well-known corporate shop and established a consumer industries practice.

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Vicky Hoad - Blue Rocket PR

A PR strategist with Blue Rocket since 2004 Vicky has led the consultancy since it became a social enterprise in January this year.
Working alongside a small team of specialists Vicky directs environmental, health, charity, financial and property campaigns across the UK. Her approach combines frank business analysis with a strong journalism perspective.
Vicky is passionate about helping individuals develop and campaigns for equality in the workplace through a local Brighton pressure group. She is also Vice Chair of the PRCA Third Sector Group.

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Luke Blair - London Communications Agency

Luke Blair is a Board Director of London Communications Agency, leads on key areas such as health and transport, and has undertaken a number of secondments in senior roles as interim director of communications for example for the NHS, local authorities, and Transport for London.  He is a former Evening Standard reporter and political correspondent, and was previously an associate director at Fishburn Hedges, a media manager for London First, and at the Design Council.  He is a PR Week columnist and is regularly asked to judge industry awards.

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Gillian Wheatcroft - Dartford Borough Council

With over 20 years PR and marketing experience drawn from the UK's blue chip retail arena, Gillian was Head of Fashion PR at Marks & Spencer during arguably, the company's most successful time for its fashion sector in the 1990's.  It was here where she was widely credited with reinvigorating the high street brand's fashion image by developing a series of ground-breaking Supermodel PR campaigns. Christie Turlington, Claudia Schiffer and Linda Evangelista and other top models were brought together with some of the world's best photographers and stylists to shape the iconic high street brand's image for more than a decade.
Her work has also taken her into the international luxury brands sector and she was an Associate Lecturer in Public Relations and Marketing at the London College of Fashion for three years.  The world of corporate public affairs in local Government beckoned and she now heads up the Communications and Marketing division at Dartford Borough Council. 

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Vanessa Canzini - eBay

Vanessa is head of corporate communications, eBay Europe. Vanessa has been with eBay for four years. She is responsible for the development and delivery of a European corporate communications and brand reputation programme that asserts eBay's credentials as the world's leading e-Commerce site and champion of SMEs and entrepreneurship.  She manages a pan-European team and has masterminded multi-discipline campaigns for eBay including Trust and consumer choice.   Prior to eBay, Vanessa worked at the BBC, BAA Heathrow, Transport for London and the Conservative Party.

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David Cracknell - Big Tent Communications

David Cracknell is the former Political Editor of The Sunday Times, a post he held for six years. As a political thought-leader, his experience and expertise combines to provide his clients with targeted and incisive solutions to their reputational requirements around the political and media worlds. He has been covering politics in Westminster for newspapers for over 15 years, and has been a highly sought-after conference speaker on both politics and the media. He has chaired and spoken at fringe meetings and seminars, and is a frequent commentator on television and radio.

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Helen Nowicka - Shinyred

A Board director at The Red Consultancy, Helen led award-winning PR campaigns for web brands including Expedia, MSN and McAfee before launching its digital division Shiny Red which helps brands with social media engagement, organic search support, and creative web content. She's on Twitter as @helennow  and blogs at www.shinyred.co.uk 

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Lena OShea

Lena O'Shea has over 12 year's PR experience, in the last seven years she helped take the agency to the top 10 of the PR Week consumer agency listings with flagship accounts including Samsung, Disney and Wagamama. She is responsible for strategic planning, new business as well as being the agency's consultant on media trends and ensures best practice across client processes and campaign evaluation.

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Lindsey Coulson

Lindsay is a Senior Communications Manager with Westminster City Council and was previously an award winning editor in chief for Trinity Mirror Southern, editing the Harrow Observer Series and the Ealing Gazette.  She has most recently acted as interim head of communication for Southampton City Council and for Basildon District Council. She is Westminster Council's lead on emergency planning communications and recently supported the emergency media response to the Lakanal tower block fire in Southwark.

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