The British arm of Social Media Week, an international festival of social media, is for the first time being held outside the capital in a city known for its technological innovation and creative industry.
Hosted by Bristol Media, the week, running from November 14th to November 18th, will be joining the world stage to run in tandem alongside similar events being held in international centres for digital innovation including Delhi, Dubai, Copenhagen, Chicago, Rotterdam and Santiago.
PRCA are a proud partner of #SMWiBristol, and as such will be hosting two consecutive panel discussions tackling some of the most pertinent challenges in social media today on Wednesday 16th November, at OVO Energy, Bristol.
We are delighted to announce the confirmed speakers for the first panel discussion, Using Social Media as a Starting Point to Generate PR.
Chairing the discussion will be Terence Church (@Terry_Church), representing a panel of cross-industry social media and communications experts will join him in his investigation of how we can best generate PR from our social media activity.
Representing the charity sector will be Sonya Brucchiani, head of marketing at Mayhew Animal Home (@themayhew). Sonya’s 26 years of digital marketing expertise is evident her social media strategy, which recently resulted in an ITV feature on Mayhew Animal Home; classic PR generated through decidedly non-traditional means.
Wriggle, a grassroots food and drink app set up just 2 years ago in Bristol, aims to get more people into independent eateries and watering holes. Through prolific social media strategy, it has spread the word to Brighton, London, and more recently Cardiff. A thorough understanding and accessible attitude to social media marketing, which has brought it much media attention across the South, complement its unique offer and quirky branding. Alex Fenwick (@wriggle_bristol) has been instrumental inpromoting two-way conversation and narrative across the digital landscape, resulting in social and traditional media fame in a remarkably short space of time.
Bringing the conversation together and providing context through experience in a wide range of campaigns is social media guru, Julia Fiscell-Chapman (@peterkin), of Speed Communications. Julia, head of social at the Bristol and London based PR firm, has been responsible for some of the country’s most prolific social media campaigns, and the resultant PR it has brought to her clients.