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PR Pioneers 50 - Sir Martin Sorrell

To coincide with our 50th year anniversary, The PRCA is leading a new initiative to help recognise and celebrate the practitioners who have shaped, changed, and redefined the PR and communications industry over the last 50 years. Launched as part of a year-long campaign to celebrate 50 years of the PRCA, PR Pioneers 50 will highlight the actions and achievements of 50 groundbreaking practitioners who, over the last 50 years, actively drove PR and communications forward. Today's profile is below...

Sir Martin Sorrell

As the founder of WPP plc, the world's largest advertising and PR group, Sir Martin Sorrell is a man that needs very little introduction. He’s been described by the Financial Times as “as one of the world’s top media executives,” and despite his retirement from the FTSE 100 company last year, his impact and legacy remains ever-present throughout the industry.

You can listen to Sir Martin Sorrell and Marian Goodell, CEO of Burning Man Project, join Russell Goldsmith on the csuite podcast at the ICCO House of PR during this year's Cannes Lions below.