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How can PR and communications professionals better utilise social media?

The new digital age has completely transformed the way we work, and the uncertainty of change is blurring the lines of social and the ways we use it. So how can we harness the latest social media trends and influencers, leverage paid and organic strategies and create outstanding content whilst negotiating the changing role of PR and comms? In the shifting paradigms of digital and technological advances, we need to discover advanced ways to deliver results-driven, on-trend, attention-grabbing social media strategies.

In one day, 28 senior PR and communications directors including Thomas Cook, Ben & Jerry’s, Centrica, Crabtree & Evelyn, WWF-UK and BBC World Service will reveal how they are getting ahead with AI and Chatbots, winning with influencers and monetising Instagram, Snapchat and hot new social trends at the 9th Annual Social Media Results For PR & Comms Conference – Engage and Deliver on 20th November in London. For a closer look, please click here to see the full agenda.

1. Thomas Cook Airlines, Head of PR, Lorna O'Neill

2. BBC World Service, Head of Social Media Team, Yolanda Valery

3. Centrica, Digital Communications Director, Laura Price

4. WWF-UK, Director of Media & Content, Nicole Itano

5. Ben & Jerry’s Europe, Head of Communications Lead, Kerry Thorpe

6. Crabtree & Evelyn, PR & Social Media Manager EMEIA, Jamie Rockers

7. Save the Children, Global Communications Director, Kirsten Walkom

8. Holiday Extras, Content Lead, Caroline Adams

9. Hermes Investment Management, Head of Corporate Communications & Shareholder Relations, Jeannie Dumas

10. Breast Cancer Now, Assistant Director, Digital Engagement, Joe Freeman

11. Penguin Random House UK, Social Media Strategy Manager, Emma Wallace

12. Thames Water, Senior Social Media Manager, Akhil Vyas

13. LloydsPharmacy, Content & PR Manager, Nicole Taylor

14. Wyevale Garden Centres, Social Media Manager, Laura Hutton

15. The University of Manchester, Senior Social Media Coordinator, Alistair Beech

16. Loughborough Students’ Union, Head of Marketing & Communications, Jo Gregory-Brough

17. Key Group, Director of Public Relations & Public Affairs, Lee Blackwell

18. Gumtree, Head of PR, Fergus Campbell

19. Canal & River Trust, Social Media Manager, Georgina Garland

20. Holiday Extras, Head of Comms, Seamus McCauley

21. BAE Systems Applied Intelligence, Digital and Social Media Manager, Frankie Pellatt

22. The Open University, Deputy Head, Social Media Engagement Team, Robyn Bateman

23. VisitBritain/VisitEngland, Head of Global PR, Emma Mead

24. Plusnet, Senior PR & Social Engagement Manager, Roby Greenacre

25. Taylors of Harrogate, Marketing Director, Dom Dwight

26. The Open University, Deputy Head of Media Relations, Christine Drabwell

27. TfL, Digital Comms Team Manager, Steven Gutierrez

28. Royal Botanic Gardens, Kew Digital Engagement Manager, Jade Beckett

Take one day out of the office and hear winning strategies and hot new social trends for paid and organic, ROI measurement, influencers, content, AI, automation and chatbots. Save £150 by quoting ‘PRCA’ under ‘ID Code’ when booking online at http://www.eiseverywhere.com/prcommsconf.