Building an Internal Communications Campaign that Works 

Overview

Summary: 

How attendees will benefit 

This webinar is designed for beginner-to-intermediate communicators. It will give you the knowledge and confidence to develop a low-cost, effective internal communications and engagement campaign 

Event Type: Webinar  

What attendees will learn: 

The webinar will overview the key components required to design a campaign, focusing on insight, setting SMART objectives, audience segmentation and evaluation. 

To bring this to life, the webinar will overview a campaign planning template and refer to a range of recent award-winning campaigns to discover what works well and why. 

Following the webinar, you will be sent: 

  • Webinar slides 
  • Templates 
  • Copies of case studies 
  • Relevant reports and guidance 
  • Have opportunity for follow up conversations with trainer about specific campaign challenges 

 

 

Trainer

Liam Fitzpatrick

Liam Fitzpatrick CMPRCA