Measurement Champions is a kitemark aimed at recognising excellence in PR and communications evaluation methods. In order to be deemed a PRCA Measurement Champion, consultancies and in-house teams must not use AVEs in any of their measurement activities. They must also subscribe to the guidance outlined by AMEC in the Integrated Evaluation Framework. All of the agencies and in-house teams listed below are approved by the PRCA as Measurement Champions.
If you fulfil the criteria, then your agency or in-house team can also be included in the following register, and may freely use the Measurement Champions kitemark. Contact firstname.lastname@example.org to get listed.