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Supercharge PR Campaigns for LinkedIn

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Course Type: 

With over 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network?

Course Objectives: 

This webinar outlines how to execute your PR objectives – building effective campaigns and more – with expert know-how.

Learning Objectives: 

Discover the many ways LinkedIn is a powerful tool for PRs
Set up a company page that grabs attention
Amplify your company or client’s visibility with LinkedIn’s SEO advantages
Make your company page highly searchable within LinkedIn
Optimise employees’ public profiles
Use LinkedIn’s influencer programme to benefit your company or client
Take advantage of Elevate – LinkedIn’s new paid tool
Learn how to best engage in LinkedIn Groups to bolster your company or client’s profile
Build a network and connect with journalists
Create the best content and segment messaging within company pages for better targeting
Market events on LinkedIn for maximum coverage
Make the most of LinkedIn as a source of content and insight, and discover Pulse
List all your forthcoming events for maximum coverage
Run powerful polls for great PR, valuable insight and engagement
Source talent
Use Slide Share to create shareable content
Utilise LinkedIn’s paid-for tools and advertising options
Incorporate LinkedIn into your wider strategy
Evaluate your campaigns in a meaningful way


A copy of the presentation and all learning materials will be available to download at the end of the webinar.