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Winning With Procurement for PR Agencies

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Places available:
Level: 
Advanced
Points Awarded: 
40
Course Type: 
Classroom based
Date:
Trainer:
Location:

Procurement is increasingly involved with marketing - from agency selection to fee negotiation.

Course Objectives: 

This course helps communications professionals to understand why Procurement people behave as they do; their corporate responsibilities through to commercial motivations.

Learning Objectives: 

Rosters
Agency selection
Pitch process
Fee negotiations & Performance Related Pay
Rate cards
Performance reviews
Evaluation
Best & worst practice - by clients & agencies
Procurement ‘toolkit' including e-auctions
Golden Rules and Hints & Tips
Q&A
Winning with Procurement will impart a real understanding as to what makes Procurement people ‘tick', and how best to work with them - particularly for new business purposes, and how to ensure that great PR receives the respect and remuneration that it deserves.

- See more at: http://www.prca.org.uk/product.asp?cid=2&pid=3815&sid=283#sthash.y8tRbN0...

Materials: 

Full course notes will be provided. A notebook and pen will also be provided. If you prefer to work on a laptop, you are more than welcome to bring it along with you to use throughout the day.

Qualification: