Details
Summary:
The Middle East and North Africa can be an altogether alien world for newcomers to the region trying to communicate with new audiences and reach out to new stakeholders. This 90 minute PRCA session – replete with insights and vivid examples – offers communicators a window into the region’s communications landscape and the ways in which it both resembles and differs from its global counterparts. The aim of this course is to provide participants with key insights into the region that will help them advance their business and communications objectives.
Event Type: Webinar
Places available: 50
Places remaining: 44
Trainer: Majdi Al Ayed MPRCA
Event Overview
The factors they need to consider when creating a communications strategy for the MENA region The media channels that continue to hold the most clout The impact of local cultures, customs, and political, religious and linguistic nuances on communications strategies applied to this region Tactics and approaches that yield the best results