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SXSW: Deconstructed


22 Mar 2017


06:00:00 PM





For 12 years, Porter Novelli has been supporting SXSW in Austin, Texas, as we believe it isn’t just an ideas talking shop, but where decisions are made that will shape our creative and strategic thinking.

In case you’re not already familiar with this annual conference, it showcases the best in music, film and marketing and the trends uncovered will define and dominate our industries over the next 12 months. SXSW is where the idea of AI in marketing went mainstream, where people started taking robots seriously, where Foursquare and Twitter were launched and where the VR revival began.

What will come out of SXSW in 2017? As you would expect, we have a team on the ground at the event gathering insights and intelligence – and we’ve gathered together an team of experts to help dissect and interpret how these may affect us in the UK and Europe. As a result, PN London is hosting SXSW: Deconstructed; a thought-provoking panel discussion pulling apart some of the key emerging trends and suggesting how we can leverage these to our benefit.

Event Type: Industry Event

Address: Bankside 2, London, SE1 0SW

Event Overview

This free event will feature an expert panel including:

  • Nils Leonard, Former Chair of GREY London

  • Matthew Drinkwater, Head of Fashion Innovation Agency at London College of Fashion

  • Gemma Milne, Co-founder of Science:Disrupt

  • Helen Job, Head of Cultural Futures, Flamingo London

Chairing the discussion will be Richard Zackheim, Media Director at Porter Novelli London.

This event will take place on the 7th floor and drinks will be provided.

For more information, please e-mail

To register for this event, please click here.