Details
Summary:
This special Measurement Month conference is being presented by PRCA in association in AMEC. The emphasis will be to showcase ideas and thinking from PRCA and AMEC members to make measurement matter within a PR consultancy or in-house team.
Event Type: Conference
Address: Ellwood Atfield, London, SW1P 3HL
Event Overview
Below is the list of confirmed speakers.
- Richard Bagnall, Chairman of AMEC and Global Strategy Consultant, Prime Research
- Jenny Caven, Head of External Affairs, Slimming World
- Ali Gee, Deputy CEO, FleishmanHillard Fishburn
- Francis Ingham, Director General, PRCA, Chief Executive, ICCO
- Barry Leggetter, CEO, AMEC
- Amanda Moulson, General Manager and director of Insight, Strategy and Creativity, Emanate
- Giles Peddy, Senior Vice President EMEA Operations & UK Managing Director, LEWIS
- Allison Spray, Director of Data and Insights, Hill+Knowlton Strategies
- Daniel Stauber, Executive Director, Research & Analytics, Golin
Agenda
09:00 |
Registration |
09:25 |
Welcome – Francis Ingham, Director General, PRCA Director General & Chief Executive, International Communications Consultancy Organisation (ICCO) |
09:30 |
First presentation: Why AMEC is running the “Say No to AVEs campaign” Richard Bagnall, Chairman of AMEC and Global Strategy Consultant, Prime Research |
09:55 |
Panel Discussion: Agency culture and behaviour and measurement. Or how to build a measurement culture in your agency Panel: • Giles Peddy, Senior Vice President EMEA Operations & UK Managing Director, LEWIS • Ali Gee, Deputy CEO, FleishmanHillardFishburn • Allison Spray, Director of Data and Insights, Hill+Knowlton Strategies, (H+K) Moderator: Francis Ingham, Director General, PRCA Director General & Chief Executive, International Communications Consultancy Organisation (ICCO) |
10:30 |
Tea & Coffee Break |
11:00 |
Second presentation: “You won’t grow unless your clients know how good your work is – cue measurement.” Amanda Moulson, General Manager and Director of Insight, Strategy and Creativity, Access Emanate |
11:25 |
Panel discussion: Getting the client on board: focusing on the importance of measurement to clients Panel: • Jenny Caven, Head of External Affairs, Slimming World • Daniel Stauber, Executive Director, Research & Analytics, GOLIN Moderator: Barry Leggetter, CEO, AMEC |
12:00 |
Closing Comments: Francis Ingham |
12:15 |
End of event |
Contact: Leo Fedorcio, Head of Events, PRCA
leo.fedorcio@prca.org.uk