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Making the Big Break-through! Why There is no Room for Measurement Doubters in PR


Date

05 Sep 2017

Time

11:00

Location

London

Details

Summary:

This special Measurement Month conference is being presented by PRCA in association in AMEC. The emphasis will be to showcase ideas and thinking from PRCA and AMEC members to make measurement matter within a PR consultancy or in-house team.

Event Type: Conference

Address: Ellwood Atfield, London, SW1P 3HL

Event Overview

Below is the list of confirmed speakers.

  • Richard Bagnall, Chairman of AMEC and Global Strategy Consultant, Prime Research
  • Jenny Caven, Head of External Affairs, Slimming World
  • Ali Gee, Deputy CEO, FleishmanHillard Fishburn
  • Francis Ingham, Director General, PRCA, Chief Executive, ICCO
  • Barry Leggetter, CEO, AMEC
  • Amanda Moulson, General Manager and director of Insight, Strategy and Creativity, Emanate
  • Giles Peddy, Senior Vice President EMEA Operations & UK Managing Director, LEWIS
  • Allison Spray, Director of Data and Insights, Hill+Knowlton Strategies
  • Daniel Stauber, Executive Director, Research & Analytics, Golin

Agenda

09:00

Registration

09:25

Welcome – Francis Ingham, Director General, PRCA Director General & Chief Executive, ‎International Communications Consultancy Organisation (ICCO)

09:30

First presentation: Why AMEC is running the “Say No to AVEs campaign”

Richard Bagnall, Chairman of AMEC and Global Strategy Consultant, Prime    Research

09:55

Panel Discussion: Agency culture and behaviour and measurement. Or how to build a measurement culture in your agency

Panel:

• Giles Peddy, Senior Vice President EMEA Operations & UK Managing Director, LEWIS

• Ali Gee, Deputy CEO, FleishmanHillardFishburn

• Allison Spray, Director of Data and Insights, Hill+Knowlton Strategies, (H+K)

Moderator: Francis Ingham, Director General, PRCA Director General & Chief Executive, ‎International Communications Consultancy Organisation (ICCO)

10:30

Tea & Coffee Break

11:00

Second presentation: “You won’t grow unless your clients know how good your work is – cue measurement.” Amanda Moulson, General Manager and Director of Insight, Strategy and Creativity, Access Emanate

11:25

Panel discussion: Getting the client on board: focusing on the importance of measurement to clients

Panel:

• Jenny Caven, Head of External Affairs, Slimming World

• Daniel Stauber, Executive Director, Research & Analytics, GOLIN

Moderator: Barry Leggetter, CEO, AMEC

12:00

Closing Comments: Francis Ingham

12:15

End of event

 

Contact: Leo Fedorcio, Head of Events, PRCA
leo.fedorcio@prca.org.uk