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Writing Engaging B2B media copy


Date

25 Jan 2018

Time

09:30

Location

London

Details

Summary:

This one-day seminar sets out to help B2B PR practitioners polish their skills in researching, writing and placing media materials: releases, briefings and position-papers, case-studies, opinion pieces and news features. The accent is on practical work with individual and team writing exercises.

Event Type: Classroom

Address: PRCA, London, SE1 0BE

Places available: 10

Places remaining: 5

Trainer: Adrian Wheeler FPRCA

Image of trainer

Event Overview

The seminar covers:

  • B2B clients: finding the hooks and news-pegs
  • B2B media: what they want, how they operate
  • Media selection, media relationships
  • B2B story structure and format
  • B2B story content and style
  • Headlines
  • Self-editing
  • Making the most of a weak story
  • Online interaction
  • Practical exercise: news
  • Practical exercise: case-studies
  • Practical exercise: op-eds
  • Practical exercise: features
  • Practical exercise: placing stories

The seminar includes tutorial, examples, discussion-sessions and workshops. Participants receive a copy of the course materials, checklists and a set of media writing guidelines.