Details
Summary:
We live in an increasingly data driven world.
And perhaps no sector of industry utilises, works with and is subject to data as much as the PR and marketing communications sectors. Indeed, in some quarters, 2018 is being hailed as the new age of marketing communications and Public Relations and the reason is General Data Protection Regulations – GDPR.
The GDPR comes into effect in 2018. It will change the way your business can collect, use and transfer personal data – with all the ramifications that will have for PR and marketing campaigns be it a simple newsletter distribution list to a new business database.
As a PR or marketer not only will you need to know where data is stored, you may also need to change the way it is collected by your organisation. And, subject access requests will have even shorter timescales as fines for noncompliance hit new levels.
Event Type: Webinar
Places available: 50
Places remaining: 8
Trainer: Steve Dunne FPRCA
Event Overview
What attendees will learn:
o What GDPR is and how it affects the PR industry
o Our webinar walks you through what GDPR is and how it will impact your business
o We focus on the three key areas that will impact PRs and marketers –
o Opt-in, opt-outs and consent regarding comminications
o The right to be forgotten
o The change is to the legal basis for processing personal data.
How attendees will benefit:
• Understand your obligations as a PR professional and as a business
• Help you prepare for likely temporary difficulties for marketers.
• Assess your current situation and spot issues.
• Review and update your privacy policy.
• Establish a legal basis for collecting personal data.
• Understand regulations on data breaches.
• Help you change your approach to database building, data management, and the collection of consumer data