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PRCA Charity & Not-for-Profit Group event: Can AI make every campaign a success?


Date

11 Oct 2017

Time

06:00:00 PM

Location

London

Details

Summary:

Please join us for this PRCA Charity & Not-for-Profit Group event taking place on Wednesday, 11th October at 18:00. Please join us at 18:00 for a prompt 18:30 start.

Event Type: Group Event

Address: Hotwire, London, EC2A 2BB

Event Overview

Figures from Sapio Research show that almost a third of charities have concerns about using original market research to build campaigns or inform strategy, suggesting that too many communications plans are built on intuition alone.

This PRCA Charity & Not-for-Profit Group event will explore the barriers to charities using research and also debate how new developments in Artificial Intelligence (AI) could revolutionise campaigning by predicting an audience response to a message before it lands.

We'll be joined by Jane Hales from Sapio Research and Stu Youngs an AI pioneer from Studio Texture to debate how not for profits need to take another look at their use of research.

This event is worth 15 points in the PRCA CPD scheme.