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PRCA Digital Group event: How do you manage social media during a crisis?


12 Oct 2017







Please join us for this PRCA Digital Group event taking place on the evening of 12th October

Event Type: Group Event

Address: Lansons, 24a St John Street, London, EC1M 4AY

Event Overview

Figures from Ofcom’s UK Communications Market report shows that 88% of adults now have internet access at home and the popularity of mobile devices continues to grow. As a result, the growth of using social networks shows no sign of slowing down; particularly WhatsApp, Instagram, and Snapchat. So what does this mean for organisations managing their reputations?

This PRCA Digital Group will explore how integrated reputation management programmes should be managed, what a social media crisis plan might look like, the types of tools and software available for PR practitioners, methodologies used, among many other topics.

We’ll be joined by an influential panel of industry veterans; representing communications, law, and digital specialists. 


Rod Clayton MPRCA, Vice President and Co-lead, Global Issues and Crisis, Weber Shandwick

Based in London, Rod Clayton works all over the world in the company’s global corporate practice, where he is an executive vice president and co-leads the global issues and crisis group. Throughout his career, Rod has helped promote and protect the reputations of many companies and other organisations, and of the people who lead them. 


Scott McKenzie MPRCA, Joint Managing Director, Head of Change and Employee Engagement, Lansons

Scott is Joint Managing Director and is also Head of Change and Employee Engagement at Lansons. He has extensive experience of managing high profile reputational issues and complex transformation programmes for some of the world’s best-known organisations including Novartis, Deutsche Bank, Abbott, TetraLaval, Merck, Shell, The NHS, Axa and The Co-operative Bank.


Michael Patrick, Partner, Farrer & Co’s Reputation Management practice

Mike is a partner in Farrer & Co's Reputation Management practice. He has considerable experience of advising high profile individuals, corporations and institutions who find themselves the subject of attention, whether from the mainstream media, online attacks or campaigning/obsessed individuals. Mike advises on range of issues including defamation, privacy, data protection, harassment, blackmail, cyber security and copyright and trademark law. He regularly works alongside publication relations advisors, investigation firms and IT specialists.


Meglena Petkova, Senior Director, Digitalis Reputation

Meglena spearheads the integration of reputation and risk management programmes and is an expert in helping clients and their communications advisers maintain and control their digital footprints with broader stakeholder goals in mind. She has advised financial services and fintech businesses on reputation management and media relations, working with some of the largest investment management brands in the world on fund raising, M&A and crisis management.


Barry Roche, Chief Executive Officer, PGI

Barry Roche spent the first eight years of his career in the Royal Marines before founding his first company, which he took from start-up to market leader. In 2009, a significant increase in the profile and gravity of piracy sparked the inception of Protection Vessels International (PVI). After achieving undisputed market leadership in Maritime Security, Barry expanded the PVI model to create Protection Group International, (PGI). PGI continues growing to meet Barry's vision of a world-class global, trusted brand as the leading adviser, capability provider and trainer in mitigating modern 21st Century risk.

The Digital Group is sponsored by Passle.

This event is worth 15 points in the PRCA CPD scheme